专利内容由知识产权出版社提供
专利名称：CONTENT SELECTION
发明人：Sundeep Narravula,Sudhir Chauhan,Kshitiz
Tripathi
申请号：US14832115申请日：20150821
公开号：US20170053313A1公开日：20170223
专利附图：
摘要：As provided herein, a primary content provider (e.g., a book retailer) maypresent a campaign for a product (e.g., a novel), comprising non-published content and akeyword (e.g., the novel title), to a permitted content provider (e.g., the publisher of the
novel). The permitted content provider may be presented with an option to bid on thekeyword. Responsive to the bid being accepted by the primary content provider, acumulative bid is determined based upon an accumulation of an existing bid from theprimary content provider and the bid. The non-published content, but not second non-published content of a second primary content provider, may be selected to be providedto a user based upon the cumulative bid exceeding a second bid for the keyword by thesecond primary content provider. In this way, content that may be relevant to the usermay be identified and provided to the user.
申请人：Yahoo!, Inc.
地址：Sunnyvale CA US
国籍：US
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