英语商业计划书

来源：九壹网

Zero—distance campus

Business Plan

By xiaolin

Zero-distance campus

Business Plan Table of Contents

1. INTRODUCTION TO PLAN ...................................................................................................... 2 2。 SUMMARY OF PLAN ................................................................................................................ 3 3。 MISSION， STRATEGIES ETC ................................................................................................ 3

3。1. Vision ............................................................................................................................ 3 3.2. Mission .......................................................................................................................... 3 3。3。.............................................................................................................................. Values 3 3。4. Objectives...................................................................................................................... 3 3。5. SWOTs .......................................................................................................................... 3 3.6。 Strategies based on SWOTS ......................................................................................... 4 3。7. Goals/Targets ................................................................................................................ 5 4。 PRESENT STATUS.................................................................................................................... 5

4.1。 Background ................................................................................................................... 5 4.2。 Progress to Date ............................................................................................................ 5

4.2.1. Sales ＆ Marketing .......................................................................................... 5 4。2.2. Operations & Management ............................................................................... 6 4。2。3。 .................................................................................................................. R&D 6 4.2.4. Finances。 ........................................................................................................ 6

5. PRODUCT/SERVICE DESCRIPTIONS...................................................................................... 6

5。1. General Descriptions ..................................................................................................... 6 5.2。 Key Features ................................................................................................................. 7 5。3. Main Benefits ................................................................................................................ 7 5。4。Pricing Plans 7

5。5. Competitors’ Offerings ................................................................................................. 7 5。6. Competitive Assessment ............................................................................................... 8 6. PROFILES OF TARGET MARKETS .......................................................................................... 8

6。1。General Background 8

6。2. Sizes， Segments & Trends0 ....................................................................................... 8 6.3. Review of Competition ................................................................................................. 8 6.4. Customers/Users ........................................................................................................... 9 6.5. Medium—Term Projections .......................................................................................... 9 6。6。Review of Market Potential 9 7.

MARKETING STRATEGIES， SALES PLANS & PROJECTIONS .......................................... 10 7。1. Key Marketing Strategies. ........................................................................................... 10 7.2. Marketing/Sales Plans & Resources ........................................................................... 10 7。3。Marketing/Sales Expense Projections 10 7。4。Sales Forecasts 11

7.5. Market Share Projections ............................................................................................ 11 7.6. Worst Case Scenario ................................................................................................... 11 8。 TECHNOLOGY AND R&D ....................................................................................................... 11

8。1. Overview of Technology............................................................................................. 11 8.2. R＆D Plans ................................................................................................................. 12 8。3。R＆D Resources 12 8。4. R＆D Expense Projections .......................................................................................... 12 9。 OPERATIONAL PLANS .......................................................................................................... 12

9.1. Locations ＆ Facilities .............................................................................................. 12 9.2。 Operating Methods/Procedures ................................................................................... 12 9。3。Capital Expenditure Projections 13

9.4. Operating Cost Projections ......................................................................................... 13 10。 MANAGEMENT & ADMINISTRATION .......................................................................... 14

10.1。 Management Structure ............................................................................................ 14 10。2。 Key Management Profiles ....................................................................................... 14 10。3. Head Count Projections ........................................................................................... 15 10.4. Overhead Expense Projections ................................................................................ 15 11. FINANCIAL PROJECTIONS ......................................................................................... 15 11.1。 Key Assumptions .................................................................................................... 15

11。2. Income （P&L） Projections ............................................................................... 16 11。3。 Cash Flow Projections ......................................................................................... 16 11。4。 Balance Sheet Projections ....................................................................................... 16 11.5. Ratio Analyses ........................................................................................................ 17 11.6。 Overall Assessment ................................................................................................. 17 12. FUNDING ........................................................................................................................ 18

12。1。 Funding Requirements ............................................................................................ 18 12。2。 Funding Proposals ................................................................................................... 18

13. IMPLEMENTATION ....................................................................................................... 18

13。1。 First Year ................................................................................................................. 18 14. CONCLUSION ................................................................................................................. 18

1. INTRODUCTION TO PLAN

In our plan ,we`ll establish a website to offer the students with more conveniences (mainly information） that they are in need of in their daily life。 With more and more people going to our website ,we can make profits through advertisements and selling things ourselves. In our early days we will just be confined to the campus of XXXX， two to three years later we will run our website to more and more schools in Chengdu， and eventually we are sure to develop it to all the colleges in Chengdu。 And at that time we will offer more information。

We also put on some activities , lectures, if you are free you can join us. Order dishes online or buy some necessities for daily use Discount information about the merchants nearby or far away from our school. Post Bar for exchanging ideas , thoughts, experiences etc The information about second hand goods that the students offered. Information about lectures, meetings, parties, exhibitions, moves on show, examinations, review materials, important courses in and out of our school. Self-help travel: if a group of people want to go somewhere they will paste their information on line and you can contact them to go with them together More items need to be developed. Chart 1 The items that we offer Our business plan was made founding on the following assumptions:

1: college students are generally lazy ， they`d prefer the things being sent to them。 2: college students trend to love the discount things which are both cheap and in good quality.

3：college students love to go exploring the world, but can`t pay the high expense. 4。 college students want the information to be listed on the screen， even though they

need quite a small amount of information。

5。 college students like to change ideas on things with each other。

2. SUMMARY OF PLAN

（SKIPED）

3. MISSION, STRATEGIES ETC

3.1。 Vision

To be the portal website for the college students in Chengdu。 To be the web-based homeland for the college students in Chengdu。 To be the memo for the college students in Chengdu. 3.2。

Mission

We will offer our customers whatever the want after they clicking the mouse in font of the screen。 3。3.

Values

Dedication（奉献） Professional（专业) Concentration（专注） Comprehensiveness（全面） 3.4。

Objectives

Customer first, Room service, Without compromise & Exchanging of feelings are our objectives。 3。5。 SWOTs

Strengths We are all students so we can know exactly 3

Weaknesses It is difficult to get every bit of news that the what the students want. We offer the students the things that they are really in need of。 Our team can design and operate the website quite well. The investment in early days is quite low。 students are in need of. We may not be so mature in technology as to do everything well. Along with the development of our website we may be short of money and human resources。 It is difficult for us to ensure that the goods in the website are all in good quality。 It is also difficult for us to partition the fake and exaggerated information Hardly had any one adopted this kind of business model. Our government encourages us to be self-employed and will give us both low interest loan and tax College students nowadays trends to be more and more lazy, they are accustomed to the things being delivered to their dormitories. The merchants have always being trying to selling their goods to the students。 We offer them a chance to advertise their goods。 It is difficult for the students to get all the information that are requisite for them， we can collect the information from other students ，the information about a lecture ,a match ，a meeting or an outing. Opportunities 3.6. Strategies based on SWOTS

This business model will be easily imitated Negotiating with the merchants will be difficult Our marketing will be difficult and cost a long time to be known widely. Threats SO: Strength-Opportunity strategy ST： Strength-Threat strategy 4

Bringing out our website as soon as possible and develop and grow stronger as quickly as possible. Establishing a good relationship with the competent authorities 。 Establish a Strategy Alliance with the merchants WO： Weakness-Opportunity strategy Key information strategy Talents introducing strategy Raising money in public. Merchants credit quality rating strategy. 3.7. Goals/Targets

Create our own brand as quickly as possible Selling things ourselves (vertically integrated ) Giving marketing priority WT: Weakness—Threat strategy Unite other websites to do the business together. Ranking big-ten portal website in china

4。 PRESENT STATUS

4.1。 Background

We have just finished programming it including all the details, and then we will try to build our web—site, the website may take us a whole month， and after that we will launch our advertisements。 4。2。 Progress to Date

4.2。1。 Sales ＆ Marketing

Chart2： predicted revenues in two years

Our marketing ： the object is all the college students in Chengdu（more than one million）。 In our early days we mainly depend on posters， bbs， QQ group, Baidu Post Bar 。

4。2.2。 Operations ＆ Management

We have four people all together now。 One will do daily is to maintain the website， renew the information ， delete the bad information the information than go against the reform and opening up and in the modernization drive （不利于社会主义现代化建设)，enhance some functions. One will chat with the one who wan to buy the things that we put one the website. The third one will do the delivering， It may be a tough task, the forth will collect information from every corner of the campus。 Also we encourage students to up load some useful information, or update the latest news。 4。2。3。

R＆D

We will have little R&D to do in our daily lives ，The so called R&D for us is the items we will offer and the excitement and conveniences that we will add to our website 。 In order to be more attractive we must do market research carefully first， knowing what the students really need ,then make a plan。 4。2.4. Finances.

The money of the project mainly comes from the four of us， each of us will do a 1/4 stock purchasing about fifty thousand yuan。 So the total assets will be two hundred thousand. We planned to spend the money on advertisements， or the posters. For a poster may be quite expensive.

5. PRODUCT/SERVICE DESCRIPTIONS

5.1. General Descriptions

Our website includes parts ：

Part 1: Ordering dishes from the electronic menu in our website. Also you can leave a message on it, putting forward your requirements。 You can order other food that the store sells， they will provide home delivery service.

Part 2: Selling & buying secondhand books and some other things. We will deliver the secondhand goods for you。

Part 3： Discount & special offers information about the merchants。 You can enjoy the discounts. You can enjoy the discounts quite easily。 Part 4: Tieba :for exchanging ideas and affections。 Part5: Group self-travel information。 Part 6: Useful information in our daily lives.

Part7： Campus news： lectures, parties， activities＆ review materials etc。 5。2.

Key Features

The information is free for everyone as long as you have registered in our website。 And all the information is just around us, some may even be of great significance. For example: if Tom want to buy a book named： “General description of Chinese culture” he can issue a piece of information about it ，and leave his qq number, anyone who has that book may chat with him about the price and if they can make the deal we will deliver the book for him. This kind of business is much safer and cheaper than Taobao. 5.3. Main Benefits

The majority of our benefits comes from advertisements than the merchants advertised on our web site， the rest come from the goods we sell through the internet ourselves 5.4。

Pricing Plans

The price mainly depends on the area the ads occupied， the larger the ads are the more expensive they will be.

As to the goods we sell ourselves we will put the price 20％ lower than the market price。 And if one buy more goods at a time we may give him more discounts。 5.5。

Competitors’ Offerings

Such as goods on Taobao , information on other professional websites， Baidu post bar. Or www。028114。com.

5.6. Competitive Assessment

The goods we offer is strictly refined in our campus we are much faster， much reliable， cheaper， and you can change it right away if you are not satisfied with it。

We are in the same school , so we may share some information together。 Our website can even be your “master book” or ” memo”. So in general we are in the segment market of some big portal websites， we can challenge the just at their weak point, and then make our own profits.

6。 PROFILES OF TARGET MARKETS

6。1。 General Background

6.1。1. 6.1.2.

Market 1 college students。 Especially boys。

Market 2 merchants, especially those who specialized in selling goods to student, or

a big supermarket: such as Carrefour and Wal—mart ，or Beijing hualian（北京华联），samsung digital cameras（三星数码相机）， or the “take out “ restaurant(外卖小店）。 6.2。

Sizes, Segments & Trends0

Four people, a computer, in xxxxx ， quite small amount of customers.， that is all what we have in the early days or our size。

XXXXX All the colleges in Chengdu Trends： maybe our websites will be more famous an more widely known。 Our products More schools will be greatly enriched. The merchants who sell good through our website will be honest and trustworthy。 Our information bank will include every small bit of news。 6。3.

Review of Competition

Review of Competition includes defining the main competitor, assessing their market share and their product quality， pricing， marketing and promotional strategies.

Yaohan(八佰伴)， Taobao , Baidu post bar, and some professional website,are all our competitor. What we will do is to combine their business models together ，an create a new model

that belongs to us.

In terms to the merchants we can contact we are much inferior than Yaohan. When comparing with Taobao we are not so famous， but we are Configure-to—Order. 6。4.

Customers/Users

College students, especially those in senior classes and those who love playing games so much that they are unwilling to spend time going to the canteen are our customers。

College students who loves books but may not be rich enough to buy new books。 Girl who want to follow but can just buy discount clothes。

Merchants， especially those who specialized in selling goods to student， or a big supermarket

6.5. Medium—Term Projections

Widening our marketing channels, doing our business in Sichuan university ， UESTC, SWUFE， SWJTU, CUNU etc.

We can contact more merchants in Chengdu , the merchant can come from different walks of life。 In this way we can make a better profit。

We can sell more goods, that is really in need of by the students。, covering almost every corner of life。

Try to make our brand more famous. 6。6.

Review of Market Potential

It is no doubt that the market is quite large, you know in Chengdu , there`re almost 1,000，000 college students on average a year,30 percent will buy goods through the internet， and we estimate preliminary that 20％ may land on our website， Among those 60% may try to buy something。 So now we can know that about 120，000 students ，may be our potential customers. It`s quite a large number。

7。 MARKETING STRATEGIES， SALES PLANS & PROJECTIONS

7.1. Key Marketing Strategies.

The first purpose of marketing is to create customers， to obtain and maintain customer。 So our key marketing strategy is innovation strategy， Innovation is the soul of the era of knowledge economy。 Era of knowledge economy for business innovation provides an excellent external environment。 We need to have a conception Innovation, organization innovation， technological Innovation, product Innovation and market Innovation ，in this fierce market only through innovation can we survive。

The second is talent strategy. Innovation is the soul and core of knowledge—based economy。 But the innovation of high—quality personnel to be innovative。 The competition mainly depends on talents， so we put talent as our strategy。

The third is Image Strategy， advertising is a brand image long—term investment。 The fourth is cultural strategies。 7.2。

Marketing/Sales Plans ＆ Resources

1—2 years: We bring our web site being basically in place， that is， we should put it forward， but it may not be so famous 。 We just want to be campus based service website。 For one thing we`re lack of money ,for another ，we`re not technological mature.

2-5 years， In this period we may broaden our website to more colleges, but we will need much more money . and negotiating with the merchant will be a tough task. Management will also be difficult.

5—8 years, Our website will be a website than is famous all over the colleges。

8 years， We had not planned yet , but one thing is certain :we will move slowly to the whole of the country. 7。3.

Marketing/Sales Expense Projections

1 2 2 10

Head count — marketing staff Head count — sales staff 2 3 2 3 4 2 4 5 3 5 5 3 6 6 4 Head count - total marketing ＆ sales Average payroll cost/person ($000） Total payroll cost （$000） Travel & subsistence expenses (＄000） Marketing/sales expenses - XX （＄000） Total payroll ＆ expenses （＄000） 4 2500 5 2800 6 3000 8 3200 8 3100 10 3200 10000 14000 18000 25600 24800 32000 2000 3000 4000 6000 5500 5000 15000 16000 16500 17000 15000 18000 27000 33000 38500 48600 45300 55000 Table1 Marketing/Sales Expense Projections

7。4。 Sales Forecasts

Chart3 Sales Forecasts

7。5。 Market Share Projections

Chart4 market share projections

7。6。 Worst Case Scenario

Our website is a thorough failure， we gained nothing but experience, technology， customer relations. However failure is the mother of success ，with so many experience gained， we can start a new journey more quickly。

8。 TECHNOLOGY AND R＆D

8.1. Overview of Technology

Website technology＆ art to make the website more attractive， unforgettable and creative。 The six softwares ,FrontPage Express ,Fireworks，photoshop ，firewirks ，Flash,Dreamweaver ,are used to do the web programming and web site building. We are planning to invite a student whose major is electronics science and technology to join us。

8。2. R＆D Plans

The so called R&D plans for us is to offer more items that can satisfy more of the students` needs。 For example， we are planning to invite some excellent students to give lectures on the internet exchanging his ideas and thoughts。 8.3. R&D Resources

Human resources ，money, softwares， books, etc。 8.4。

R&D Expense Projections

2010 10000 8400 5000 23400 2011 11000 00 6000 25900 2012 11500 8000 6500 26000 2013 12000 9000 4900 25900 2014 12900 9200 5500 27600 Project A Project B Project C Total Table 2 R&D Expense Projections

9。 OPERATIONAL PLANS

9。1。 Locations & Facilities

When we are studying in XXXXX we will just put the office in my dormitory。 After that we will rent a house near our school the house should be 70-90㎡ in square, with an easy access to internet.

Our facilities includes computers， a photocopier， a printer, a fax machine, a telephone， some desks， some articles that are for daily use。 9.2。

Operating Methods/Procedures

1。 All the shareholders compose our consititution.

2. All the shareholders vote on the constitution of our company。 The constitution will lead us in a general way。

3。 Collect our website to the internet. 4. Every takes his job..

5。 Daily operation and maintenance. 9.3。

Capital Expenditure Projections

Items Computer Tax machine Photocopier Printer Telephone Desk Daily use Electricity TDSL Ads Total 9.4. Operating Cost Projections 9。4.1。 Purchases ＆ Materials Items Computer Tax machine Photocopier Printer Telephone Desk Daily use Electricity TDSL Ads Total 9。4。2. Direct Labor

9。4.3. Other Direct/Variable Costs 9.4。4。 Total ＆ Unit Costs

cost 16000 2000 3000 5000 200 1000 2000 200 60 1000 30460 cost 16000 2000 3000 5000 200 1000 2000 200 60 1000 30460 13

10. MANAGEMENT & ADMINISTRATION

10.1. Management Structure

manager marketing Website construction and maintenance outreach financiall Goods delivering Information collection

Chart 5 management structure

10。2. Key Management Profiles

Manager： According to the annual work plan， make the next phase of work plans， arrangements, inspection, implementation, constantly improve the internal management and operation of the mechanism， strengthen the inspection and textual stage。

Marketing： Merchandise sales, market research studies, create market demand， coordinate and balance public relations，。

Website construction and maintenance： Responsible for the management and maintenance of web site, Web site information updates， as well as the integration of information resources, responsible for system hardware and software research， inquiry, procurement， installation, upgrade, storage， maintenance, etc， responsible for computer networks， server security operation and data backup, internet security and computer systems， the external interface, anti-virus management。

Outreach:negotiate with the merchants who want to make a profit from the students,。

Financial：financing management, working capital management, accounting ，budgeting。 Goods delivering：stock with goods, provide home delivery service。

Information collection：collect all the information that is need by the students， the information includes discount message， delicious food， lectures, meetings, matches, courses, in

and out of our school。 Travelling , or other group activities. 10。3. Head Count Projections

Years Head count – Reception Head count — Clerical Head count — Accounts Head count - IT Head count — Security 2010 0 4 1 1 0 2011 3 6 1 1 0 1 1 10 2012 2 8 1 1 1 1 1 13 2013 2 10 1 1 1 1 1 15 2014 0 10 1 1 1 1 1 15 Head count - Middle management 0 Head count — Senior management Total head count 1 7 Table 2 Head count projections 10。4。 Overhead Expense Projections

Years Head count – Reception Head count - Clerical Head count — Accounts Head count — IT Head count — Security Head count - Middle management Head count — Senior management Total head count Payroll Cost 2000 3000 5000 2000 5000 6000 23000 2010 8000 3000 5000 0 5000 6000 27000 2011 12000 3000 5000 0 5000 6000 31000 2012 16000 3000 5000 2000 5000 6000 37000 2013 20000 3000 5000 2000 5000 6000 41000 2014 20000 3000 5000 2000 5000 6000 41000 Table 3 Overhead expense projections 11. FINANCIAL PROJECTIONS

11。1。 Key Assumptions

1. Accounting entity； we are independent， and can account ourselves。

2。 Going—concern： we can carry on a continuous expansion of reproduction， with no suspensions.

3。 Monetary measurement: All our treasures can be measured by money. 4。 Accounting period: Define which period of time the income belongs to。 11。2. Income （P&L) Projections

Jan Sales Cost of sales Gross margin Total operating expense Income from operation Other income Net income before tax Tax Net income Dividends declared Transferred to reserved 1 500000 333333.3 2 520000 346666.7 3 550000 183333.3 200000 4 5 6 590000 393333 196667 100000 540000 580000 180000 193333 120000 110000 366666。7 360000 386667 166666。7 173333.3 240000 —73333.3 10000 —63333.3 230000 —56666.7 15000 -41666.7 —16666.7 60000 14000 22000 -2666。67 82000 13940 -2666。67 68060 0 40836 83333。3 96666。7 19000 102333 84936.7 50962 18000 114667 95173。3 57104 —63333。3 -41666.7 0 —63333.3 0 17396。7 19493。3 —41666。7 -2666。67 27224 33974。7 38069.3 Table 4 Income projections Chart 6 Income projections

11.3。 Cash Flow Projections

Chart 7 cash flow projections

11.4.

Balance Sheet Projections

1 100000 200000 300000 200000 500000 150000 50000 2 120000 190000 310000 210000 520000 3 130000 210000 340000 250000 590000 4 125000 220000 345000 260000 605000 180000 49000 5 131000 200000 331000 230000 561000 150000 40000 6 140000 195000 335000 225000 560000 165000 42000 Assets current assets cash other Total current assets Fixed&intang assets total assets Liabilities Current liabilities Short term loans/credit other Total current liabilities

160000 190000 60000 45000 200000 220000 235000 229000 190000 207000 16

Total long term liabilities Total owner`s equity Total liabilities 50000 40000 26000 30000 40000 45000 250000 260000 329000 346000 331000 308000 500000 520000 590000 605000 561000 560000 Table 5 Balance sheet projections

11。5。 Ratio Analyses

1 2 3 26。11 5.4 4 5 6 26。79 6。1 4。521 1.9 Gross margin Net income before tax Net income before tax/total assets Sales/ total assets(times) Net debt as percent owners` equity Net assets per share(￥） Earning per share(￥) Dividend per share(￥) 22.9 18。17 6.3 5。4949 1。8 0。37 6.28 6.9 25.17 24。59 3。6 5。8 4。3.969 8493 1.9 2 0.34 0。33 4.14 3. 0。4719 1。3.6588 97 1。7 0.18 3。5147 1.6 0.25 0。29 4.658 5.203 0。0.4206 5431 1.482 2.122 0。0.4356 0.506 3208 1。1.7433 2.0132 1.968 7916 Table 6 Ratio analysis

11.6。 Overall Assessment

From all the indexes and proportions above we can see that our company in a good condition.

The asset-liability ratio shows that we are in low debt, it is good for us when we are in the economic crisis. Because when in crisis our creditor may ask us to pay the money ahead of time, but we are lack of cash flow ， at that time we will have to sell some capital asserts, and it may seriously affect our daily operation。

The gross margin index indicates that the compensation of the fees during the period is quite good。( 补偿期间费用后的盈利水平很高） or we can say our earning ability is excellent.

Net income before tax shows that our profitability is in good condition, but a little lower than usual。 So we must take some measures to cut down the fees， then we can go back to the headstream of these fees, and propose measures for improvement。

Net income before tax/total assets: this index reveals that the running overall efficiency of capital is all right。

Net debt as percent owners` equity: it shows the ability that we can use the debt to operate the company, it also shows the safety level of the creditors` rights。

Net assets per share indicate how valuable is each of our shares。

12。 FUNDING

12.1。 Funding Requirements

We need to buy a website first， it may cost us about 1000yuan. The we can collect our website to the internet， 12.2。 Funding Proposals

We are planning to get a business loan from the bank and borrow some money from relatives, friends etc。

13. IMPLEMENTATION

13.1. First Year

1 2 3 4 5 6 Web construction Goods selling Advertising Post bar Information collecting 14。 CONCLUSION

You know nowadays， students especially senior college students prefer to stay in the dormitory all day playing games or watching films. They`d prefer all

things being sent to them.

At the same time ,a campus may usually be so large that the posters can radiate only a small extent, sometimes it may easily be torn。 Usually I know the news two or threes days after it took place, the news may conduct a very interesting report, a lecture。 But when we paste all the information online it can last a long time， when you click your mouse ，you can know what may take place in our school or in other schools， so you can get yourself prepared ahead of time.

The discount information give you a cheap access to the cloth you desired， and the sales time is quite short, we will never make you feel regret foe your choice and miss the chance。

Some students like to go exploring the beautiful nature， but they are not so mature and experienced as to manage all the things themselves， but when in a team， the knowledge an experienced can be complemented, in the travel they can change their ideas and thoughts ， or even make good friends， after all they are all students.

Also If you have any second hand kooks, or other used things, you can sell it through the internet, if you want to buy something that are both cheap and handy。

All the information in the web are free as long as you can register on our website， after that you can pay some fees to buy a VIP card，， the card can provide you with access to many discount goods。

We want to be your “memo”

As a quite new business model， we have confidence in ourselves and the plan,

we are sure that our future will be quite bright. The time when we entered this college some senior student said that the students in business administration learned a lot but can do quite little things ,however now I think it opposite ,the most advantages for us business administration is to integrate resources and coordinate relationships。 We can do something quickly。

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