INSTRUCTION 说明DATE INPUT 数据导入1.1-1Current year summary1.1-2Current year input1.2-1Next year summary1.2-2Next year input SUMMARY 概要Please check the summary of current year figures. 请查看今年的数据总结Please input the Profit and Loss Summary of current year Actual, Forecast and current year Budget by each month.请按月份，输入今年实际及预测的和今年预算的损益汇总表Please check the summary of next year figures. 请查看明 的数据总结Please input the Profit and Loss Summary of next year Budget by each month. 请按月份，输入明年预算的损益汇总表Section A: Hotel Vision A部分: 酒店愿景Describe your hotel's vision: Where do you see your hotel in the next few years? 请表述酒店的愿景:您是如何看待酒店今后几年的发展？Section B: Hotel Positioning Statement B部分: 酒店定位You should analyze your performance and the budget for planned year. Based on this frame a POSITIONING STATEMENT for your hotel. 你应该分析已做计划的年份中，酒店的运营表现与预算。基于这些分析，This statement should indicate the direction you want to go i.e. the major segments you are targeting and the PR/Marketing message for the market.酒店定位应该明确酒店的发展方向,例如酒店主要的目标市场以及酒店公关的市场宣传方向The above statement clearly targets the business traveler for their business stays, meetings or holidays and market's the hotel as a well differentiated product which has something for all age groups. 上述定位描述清楚的陈述了酒店目标市场是商务旅客，为他们提供住宿,会务和假期服务。Please keep in mind that this positioning statement will become the base of your business planning for the year. Your budgeting, your marketing activities, promotion activities should all be linked to this statementor derived from this. 请记住，酒店定位将是酒店今年业务计划的指导基础。酒店的预算，酒店的市场竞争对手，酒店的促销活动都将与之息息相关。Section C: Key Financial Objectives C部分: 财务目标Based on your budget, please list the top financial objectives for the year. 根据酒店的预算，请列出今年主要的财务目标e.g.: Targeted Market Segments; Targeted RevPAR and RGI position; Targeted control in certain costs; Targeted Rate strategy specific to certain segments; Targeted Channel Revenues for the year; TargetedCatering and Banquets revenues for the year.例如:细分市场目标；单房产值和酒店收入产出指数目标；成本控制目标；每个细分市场的价格策略；全年的第三方订房渠道的收益目标；全年的宴会餐饮收益目标Section D; Key Non Financial Targets D部分: 非财务目标This section should include items like 这部分设计的内容如：Targeted Wanda Clube enrollment, Medallia etc; Target for the brand/hotel awareness in market; Community Projects; System and product ; Training and development plans including career planning. 万悦会奖赏计划会员招募目标；品牌/酒店市场知名度的提升目标；社区活动；酒店的系统和产品；酒店员工职业发展培训计划Section E: Overall Marketing Strategy E部分: 市场营销战略Please complete the Blue cells from the Budgeting sections. 请完成预算部分的蓝色格子List the affect of Macro Economics factors on your business.Marco economics factors are external to your hotel's business but can have an indirect effect on your hotel's business.Please complete this section for the following main topics as per the examples mentioned in the \"BLUE\" cellsPolitical Factors, Social Factors, Economical Factors, Technological Factors，Infrastructure Factors.请列出宏观经济因素对酒店生意的影响。宏观经济因素是外在原因，但也会间接的影响酒店生意。请参照蓝框中的说明（政治因素，社会因素，经济因素，经济技术因素，基础项目因素）来完成List the Micro Economics factor that will affect your business in the budget year.These are micro market level factor which will directly effect your business in the year. These can be related to your hotel and your competitive set. Please complete this section for the following main topics as perthe examples mentioned in the \"BLUE\" cells.Renovations/Reconstructions, Supply & Demand Changes, Pricing, Systems.请列出微观经济因素对酒店完成今年预算的影响，这些是指：直接影响酒店生意的微观市场层面因素，这些可与酒店自身或者竞争群有关。请参照蓝框中的说明（酒店是否重新装修，供给渠道变化，价格因素等）来完成。Enter your strengths and weaknesses into the text boxes. Think about chances and threats of both and complete the text boxes.请在文本框中填写酒店的优势与劣势。请考虑到酒店的机会与威胁Analyze and measure your hotel against comp set hotels in product, service and facilities. 请分析竞争群酒店的产品，服务和设施Comment on your comp set's Strength, Weakness, Opportunities and Thread with your strategies and actions to secure market share.请根据竞争酒店群的优势，劣势，机会与威胁，阐明酒店的策略，以保证在市场中获取应得的份额In this section you are supposed to compare your performance results against your competitive set. As a result your hotel's RGI, MPI and ARI ranking against your competitor set.对比竞争酒店，分析酒店在整个竞争群酒店中的表现，收入产出指数，市场渗透率和平均房价指数List Citywide events by name for each month, follow the legend to identify citywide and hotel's demand status.根据月份，列出城市主要活动的名字，根据图列，分析整个城市和酒店的需求状态List the reserved wedding in each week, follow the legend to identify hotel's demand status.根据日期，列出酒店婚礼的咨询和预订情况，根据图列，分析整个酒店的需求状态2Executive Summary MARKET PLANNING 市场计划3.1External Factors3.2Internal Factors COMPETITIVE ENVIRONMENT 竞争环境45.15.25.3SWOT AnalysisCompetitor InformationCompetitor SWOT AnalysisMarket Share AnalysisRATES 价格体系6.16.2Demend Calendar RoomsDemend Calendar WeddingContent Table 内容表
7Rate MatrixPlease enter the number of bedrooms in your hotel per room type. Then enter rates of various segment. Clarify seasonality, surcharge for double occupancy (if applicable), criteria for rate tiers etc. 请填写酒店每个房型的客房数，再填写各自细分市场的价格，阐明季节性，双人入住需要支付的差价（如可以），价格梯度标准等ROOM REVENUE BUDGET 客房收益预算8Input Room Nights, ADR for each sub-segment year-round 输入每个细分市场全年的房夜数，平均房价Monthly Market SegmentONLINE MARKETING & CHANNEL MANAGEMENT 在线市场与渠道管理Input three year's Room Nights, ADR. Note the total Room Nights, Rooms Revenue and ADR must tally with Market Segment.9Budget By Distribution请输入三年的酒店间夜数，平均房价。请注意间夜数，客房收益与平均房价必须与细分市场一致Data will be extracted by 8 \"Budget By Distribution\" for each channel. 数据将根据第8张表格生成9.1Please complete the Channel Segment Strategy Section. In this you will have to comment on what will be your strategy to manage the bookings from a particular channel.Channel Strategy请完成订房渠道的表格，您需要阐明您对每个特定订房渠道的管理策略Enter the Target Quality Scores in the blue cells of the first table. 在蓝色格子中填写酒店在第三方网站上的客户评分9.2Web Strategies/ Quality ScoreThen complete the comment boxes underneath. 再完成下方的说明表GEOGRAPHICAL SOURCE ANALYSIS 主要客源国家分析Enter your target top 10 countries (by room revenue and room nights ) and the production numbers into the blue cells.请输入酒店10个主要订房城市（根据客房收益与房夜数）10Geographical Source AnalysisComment on your strategies for each target country. 根据每个目标城市，阐明酒店的战略PRODUCTION OVERVIEW 公司产量11Enter you Top 20 Account for under the blue cells. 请填写酒店订房产量前20位的公司Budget By Top AccountsF&B 餐饮A. Catering/Banquet Strategies and Key Promotions 宴会/餐饮战略及主要促销Input your key Catering/Banquet strategies and promotion.Figures will be extracted from the Catering Segment Worksheet. 请填写酒店宴会/餐饮战略及主要促销，数据将根据宴会市场表格生成12F&B Promotion SummaryB. F&B Promotion Calendar 餐饮促销计划表Input various outlets Month-by-month promotion. 根据月份列出促销活动12.1Figures will be extracted from the Catering Segment Worksheet. 数据将根据宴会市场工作表产出Total Catering12.2Enter your plan of local catering. 请列出本地宴会计划Local Catering12.3Enter your plan of Groups & Conventions. 请列出团队及大型会议计划Groups & Conventions12.4F&B Outlets BDGT VS FCASTEnter your budget and forecast of F&B outletsmonthly and figure out the comparison.请输入各餐厅月度的预算和预测做对比12.5F&B outlets strategies and key promotion plan.各餐厅餐饮促销计划及战略F&B Outlets StrategyMARKETING COMMUNICATIONS 公关营销13Enter your plan activities under each section. 请列出酒店的计划Key Action Plan14.1Please put in your Marketing and Media Plan in this section as per the explanation mentioned in \"BLUE\" cells. 请在蓝色格子中列出酒店的公关与媒体活动计划Advertising Plan14.2Please complete the various sections for Market Communications and Goals. 请完成酒店公关媒体营销目标Media PlanningWewouldliketoencourageourhotelstobemoreengagedwithlocaleventmarketing,thiscaneitherbewithapartneri.e.winetasting,artexhibitionincooperationwithalocalgalleryetcorin-houseeventsi.e.cookingclassetc.orincooperationwithacitywideevent.Theobjectiveistocreatemoreawareness,promoteourrestaurantsamongstthelocalcommunityandtogeneratebreakevenifnotprofit.Weunderstandthis is early planning stage and looking forward to some success stories like we already have in our company.15Hotel Event Summary我们鼓励酒店多参与本土市场的公关合作，这些活动可以是作为合作方，例如:品酒会，艺术展或是烹饪课程等。通过这些活动来扩大酒店的知名度，推广酒店的餐饮。我们明白这目前只是个早期规划，酒店也可提供一些成功的活动案例。DEPARTMENTAL STRUCTURE 部门架构表16Marketing Organization ChartPlease define your current Sales & Marketing organization chart. 请列出市场销售部目前的人员结构表COST GUIDELINE 成本方针17Cost of Trade/Road Shows and other for your planning. 酒店将参加的路演或其它活动的费用计划Cost Guideline18List your plan trip under respective month. 请列出每个月的出差计划Traveling PlanFINANCIAL SUMMARY 财务概要19Please critique if cell is YELLOW. 请解释黄色格子中填写的内容CritiqueInstruction 说明
· All the amount in the Budget should be on RMB basis, and round to YUAN. 本预算中的所有金额应以人民币结算，精确到元。
· All the formulas are protected, if you want to change the format, please contact the Wanda Hotel Headoffice Sales Division. 所有的公式均已锁定
· For hotels located in the same cities, please check with each other sister properties to ensure that the information on market overview, new supplies, ... are the same. The SWOT of individual properties and marketing strategies of course can be different.
同城的酒店，请与姐妹酒店核实关于市场观测，预开业酒店信息等以确保本酒店所提供的信息一致性。各酒店所提供的SWOT分析及行销策略理所应当是与众不同的。
· Make sure that the 2012 projection should be as close as possible to the other reports related to the full year performance, like the latest monthly update on the full year forecast. 确保2012年预估最大限度地接近全年的业绩报表，如最新的全年预算月度更新报表。· Make sure that the allocation of the revenue package should be in a fair manner. 确保各项收入的公平配置。
· Please also ensure the departmental flow thru make sense as well, rooms should be high above 80%, F&B can be 30%, and total hotel should be above 55% for full service hotels, but 60% for the All Suites. 请确保各部门的Flow Thru - 客房部应高于80%， 餐饮部应30%； 且服务性酒店的整体Flow Thru高于55%，全套房酒店的整体Flow Thru高于60%.· Make sure that the sales strategies and action plan in the marketing plan are reflected in the operating budget. 确保“市场销售计划”中销售策略及具体的营销计划在运营预算中有所体现。
· Take into consideration of the inflationary rate for the increase in wages and deducts, check with the sister properties in town so as to speak the same language. 根据通货膨胀率的因素调整工资的增减，与同城的姐妹酒店共同探讨以确保工资水平的一致性。
· Pay fee cardinal number for Social Security Insurance should count the total salary incomes, which includes salary, bonus, subsidiaries, allowances, etc; 计算社保缴费基数时应用工资性收入总额，而工资性收入总额应包括工资、奖金、补贴、津贴等收入项目。· For new properties to be open in 2013, please follow the proforma. 2013年新开业的酒店，也请遵循本预算格式。
酒店名称HotelName
Back to content tableBudget 2012/2012年预算项 目 Item可卖房间总数 Room Count净出租房数 Net Occupied Room出租率 Occupancy平均房价 ADR客房收入 Rooms餐饮收入 F&B其他收入 Others总收入 Total Revenue客房利润 Rooms餐饮利润 F&B其他部门利润 Others营业部门总利润 Department Profit管理部门费用 Overhead Department管理集团基本管理费 Management Fee一月 Jan二月 Feb三月 Mar四月 Apr五月 May六月 Jun七月 Jul八月 Aug九月 Sept十月 Oct十一月 Nov十二月 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -经营毛利润 Gross Operation Profit保险、储备金、奖励费等费用 Issurence业主利润 NOP2012年全年预算2012 Forecast - -0.00%0.00% - - - - - - - - - - - - -Hotel Name/酒店名称
Budget 2012/ 2012年预算项 目 DescriptionRoom Count/房间数Net Occupied Room/净出租房数Occupancy/出租率ADR/平均房价Revpar/每间可卖房收入 一月 Jan 二月 Feb 三月 Mar 四月 Apr 五月 May 六月 Jun 七月 Jul 八月 Aug 九月 Sept 十月 Oct 十一月 Nov 十二月 2012年全年预算2012 Budget 2012年全年预算 2012Forecast Variance/差异 Variance%/差异 % - - - - -一月 JanRevenue/收入二月 FebRevenue/收入三月 MarRevenue/收入四月 AprRevenue/收入五月 MayRevenue/收入六月 JunRevenue/收入七月 JulRevenue/收入八月 AugRevenue/收入九月 SeptRevenue/收入十月 OctRevenue/收入十一月 NovRevenue/收入十二月Revenue/收入2012年全年预算2012 BudgetRevenue/收入2012年全年预算 2012ForecastRevenue/收入 - - - - -Variance/差异Revenue/收入0%0%0%0%0%Variance%/差异 %Rooms/客房F&B/餐饮 Room Service 送餐 All Day Dinning 全日餐厅 Chinese Restaurant 中餐厅 Japanese Restaurant 日餐厅 Other Restaurant 其它餐厅 Lobby Lounge 大堂酒吧 Other Bar 其它酒吧 Minibar/客房小酒吧 Banqueting/宴会 餐饮其他F&B Total/餐饮Telephone/电话MOD/小经营部门 Guest Laundry/洗衣 Transportation/交通 Gift Shop/礼品店 Business Centre/商务中心 Other 其它MOD Total/小部门Rents&Other Income/租金和其它收入Total Revenue/总收入 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -2012年全年预算2012 BudgetProfit/利润2012年全年预算 2012ForecastProfit/利润0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%Variance%/差异 % - - - - - - - - - - - - - - - - - - - -Variance/差异Profit/利润 - -一月 JanProfit/利润 - -二月 FebProfit/利润 - -三月 MarProfit/利润 - -四月 AprProfit/利润 - -五月 MayProfit/利润 - -六月 JunProfit/利润 - -七月 JulProfit/利润 - -八月 AugProfit/利润 - -九月 SeptProfit/利润 - -十月 OctProfit/利润 - -十一月 NovProfit/利润 - -十二月Profit/利润Rooms/客房F&B/餐饮 Room Service 送餐 All Day Dinning 全日餐厅 Chinese Restaurant 中餐厅 Japanese Restaurant 日餐厅 Other Restaurant 其它餐厅 Lobby Lounge 大堂酒吧 Other Bar 其它酒吧 Minibar/客房小酒吧 Banqueting/宴会 餐饮其他F&B Total/餐饮合计Telephone/电话MOD/小经营部门 Guest Laundry/洗衣 Transporation/交通 Gift Shop/礼品店 Business Centre/商务中心 Other 其它MOD Total/小部门合计Rents&Other Income/租金和其它收入 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0% - - - - - - - - - - - -Department Profit/部门经营利润 -一月 JanExpense/费用 -二月 FebExpense/费用 -三月 MarExpense/费用 -四月 AprExpense/费用 -五月 MayExpense/费用 -六月 JunExpense/费用 -七月 JulExpense/费用 -八月 AugExpense/费用 -九月 SeptExpense/费用 -十月 OctExpense/费用 -十一月 NovExpense/费用 -十二月Expense/费用 -2012年全年预算2012 BudgetExpense/费用2012年全年预算 2012ForecastExpense/费用 -Variance/差异Expense/费用0%Variance%/差异 %A&G/行政费用Sales&Marketing/销售及推广费用Energy Cost/能源Repair&Maintenance/物业维护Overhead Department/间接部门费用合计BASIC MANAGEMENT FEE 基本管理费 - - - - - - - - - - - - - - - - - - - - - - - -Gross Operating Profit/经营毛利润Insurance/保险Replacement Reserve/更新改造Fees/管理集团收费其他Net Profit/业主利润HeadCount/用工人数Total Wages&Salaries/工资总额Total Benefits/福利总额Total Wages&Benefits/工资福利合计% of Total Revenue/工资福利占总收入%Food Cost%食品成本率Beverage Cost%/酒水成本率 - - - - - - - - - - - - - - -0% - - - - - - - - - - - - - - - -0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0% - - - - - - - - - - - - -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -0%酒店名称HotelName
Back to content tableBudget 2013/2013年预算项 目 Item可卖房间总数 Room Count净出租房数 Net Occupied Room出租率 Occupancy平均房价 ADR客房收入 Rooms餐饮收入 F&B其他收入 Others总收入 Total Revenue客房利润 Rooms餐饮利润 F&B其他部门利润 Others营业部门总利润 Department Profit管理部门费用 Overhead Department管理集团基本管理费 Management Fee一月 Jan二月 Feb三月 Mar四月 Apr五月 May六月 Jun七月 Jul八月 Aug九月 Sept十月 Oct十一月 Nov十二月2013年全年预算2013 Forecast - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -0.00%0.00% - - - - - - - - - - - - -经营毛利润 Gross Operation Profit保险、储备金、奖励费等费用 Issurence业主利润 NOPHotel Name/酒店名称
Budget 2013/ 2013年预算项 目 DescriptionRoom Count/房间数Net Occupied Room/净出租房数Occupancy/出租率ADR/平均房价Revpar/每间可卖房收入 一月 二月 三月 四月 五月 六月 七月 八月 九月 十月 十一月 十二月 2013年全年预算 2013年预计 Variance/差异 差异％ - - - - -一月Revenue/收入二月Revenue/收入三月Revenue/收入四月Revenue/收入五月Revenue/收入六月Revenue/收入七月Revenue/收入八月Revenue/收入九月Revenue/收入十月Revenue/收入十一月Revenue/收入十二月Revenue/收入2013年全年预算Revenue/收入2013年预计Revenue/收入 - - - - -Variance/差异Revenue/收入0%0%0%0%0%差异％Rooms/客房F&B/餐饮 Room Service 送餐 All Day Dinning 全日餐厅 Chinese Restaurant 中餐厅 Japanese Restaurant 日餐厅 Other Restaurant 其它餐厅 Lobby Lounge 大堂酒吧 Other Bar 其它酒吧 Minibar/客房小酒吧 Banqueting/宴会 餐饮其他F&B Total/餐饮Telephone/电话MOD/小经营部门 Guest Laundry/洗衣 Transportation/交通 Gift Shop/礼品店 Business Centre/商务中心 Other 其它MOD Total/小部门Rents&Other Income/租金和其它收入Total Revenue/总收入 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -2013年全年预算Profit/利润2013年预计Profit/利润0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%差异％ - - - - - - - - - - - - - - - - - - - -Variance/差异Profit/利润 - -一月Profit/利润 - -二月Profit/利润 - -三月Profit/利润 - -四月Profit/利润 - -五月Profit/利润 - -六月Profit/利润 - -七月Profit/利润 - -八月Profit/利润 - -九月Profit/利润 - -十月Profit/利润 - -十一月Profit/利润 - -十二月Profit/利润Rooms/客房F&B/餐饮 Room Service 送餐 All Day Dinning 全日餐厅 Chinese Restaurant 中餐厅 Japanese Restaurant 日餐厅 Other Restaurant 其它餐厅 Lobby Lounge 大堂酒吧 Other Bar 其它酒吧 Minibar/客房小酒吧 Banqueting/宴会 餐饮其他F&B Total/餐饮合计 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -0%0%0%0%0%0%0%0%0%0%0%0%0%Hotel Name/酒店名称
Budget 2013/ 2013年预算项 目 DescriptionRoom Count/房间数Telephone/电话MOD/小经营部门 Guest Laundry/洗衣 Transporation/交通 Gift Shop/礼品店 Business Centre/商务中心 Other 其它MOD Total/小部门合计Rents&Other Income/租金和其它收入Department Profit/部门经营利润 一月 二月 三月 四月 五月 六月 七月 八月 九月 十月 十一月 十二月 2013年全年预算 2013年预计 Variance/差异 差异％ - - - - - - - - - - -2013年全年预算Expense/费用2013年预计Expense/费用 - - - - - - - - - - -Variance/差异Expense/费用0%0%0%0%0%0%0%0%0%0%0%差异％ - -一月Expense/费用 - -二月Expense/费用 - -三月Expense/费用 - -四月Expense/费用 - -五月Expense/费用 - -六月Expense/费用 - -七月Expense/费用 - -八月Expense/费用 - -九月Expense/费用 - -十月Expense/费用 - -十一月Expense/费用 - -十二月Expense/费用A&G/行政费用Sales&Marketing/销售及推广费用Energy Cost/能源Repair&Maintenance/物业维护Overhead Department/间接部门费用合计BASIC MANAGEMENT FEE 基本管理费 - - - - - - - - - - - - - - - - - - - - - - - -Gross Operating Profit/经营毛利润Insurance/保险Replacement Reserve/更新改造Fees/管理集团收费其他Net Profit/业主利润HeadCount/用工人数Total Wages&Salaries/工资总额Total Benefits/福利总额Total Wages&Benefits/工资福利合计% of Total Revenue/工资福利占总收入%Food Cost%食品成本率Beverage Cost%/酒水成本率 - - - - - - - - - - - - - - -0% - - - - - - - - - - - - - - - -0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0% - - - - - - - - - - - - -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -#DIV/0! -0%Wanda Hotels&ResortsBack to content tableExecutive Summary 经营综合报告
A.Hotel Vision 酒店愿景B.Hotel Positioning Statement 酒店定位C.Key Financial Objectives for 2012 2012年财务目标D.Key Non-financial Objectives for 2012 2012年非财务目标E.Overall Marketing Strategy 市场营销策略Wanda Hotels&ResortsBack to content tableExternal Factors and Possible Impacts 外部因素及可能带来的影响
Political Factors & Possible Impacts 政治因素及影响Social Factors & Possible Impacts 社会因素及影响Economical Factors & Possible Impacts 经济因素及影响Technological Factors & Possible Impacts 经济技术因素及影响Infrastructure Factors & Possible Impacts 基础建设及影响Wanda Hotels&ResortsBack to content tableInternal Factors 内部因素
Renovations / Reconstructions 酒店重新装修
Supply & Demand change 供给变化
Systems 系统
Wanda Hotels&Resorts
Back to conte
Internal Analysis (SWOT) 内部 (S 优势W 劣势O 机会T 威胁 分析）
Please complete all text boxes below by entering your strengths and weaknesses - in bullet points. Think about opportunities and threats for both! 以下文本框需要全部填写，请考虑酒店的优势，劣势，机会与威胁！
Strengths 优势Opportunities 机会Unique Selling Points 独特的销售卖点Weaknesses 劣势Threats 威胁Wanda Hotels&ResortsBack to content tableCompetitors Information 竞争对手信息
Competitive Information 竞争对手信息Number of Rooms 客房数Hotel Chain 所属集团Star Ranking 星级Open Date 开业日期Location 地理位置Distance from City center (km) 距离市中心距离Distance from YOUR Hotel (km) 距离你们酒店的距离Last Renovation 最后的装修日期GDS Connection 分销系统Loyalty Program 忠诚客户计划FFP 常旅客飞行计划合作Limousine Service 车辆服务Limousine Service Fee From/To Airport 机场接送机服务Free Shuttle Bus to Airport/Downtown/Others 机场/市区/其它 班车服务Garage/Parking Capacity 停车位Rate Structure 价格结构Best Available Rate (BAR) - High 最优门市价-最高Best Available Rate (BAR) - Shoulder 最优门市价 -中Best Available Rate (BAR) - Low 最优门市价-最低Corporate Rate - High 公司协议价 -最高Corporate Rate - Shoulder 公司协议-中Corporate Rate - Low 公司协议价- 最低MICE - High 会务团队 -最高MICE - Shoulder 会务团队-中MICE - Low 会务团队-最底Wholesale FIT - High 旅行社散客价 -最高Wholesale FIT - Shoulder 旅行社散客价-中Wholesale FIT - Low 旅行社散客价-最低Wholesale GIT - High 旅行社团队价-最高Wholesale GIT - Shoulder 旅行社团队价-中Wholesale GIT - Low 旅行社团队价-最低Buffet Breakfast Price 自助早餐价Room Count Mix 客房数统计Standard/Upgrade Room Count 标准房Average Room Size of Standard Room 标准房平均客房面积Executive/Business Room Count 行政/商务房Average Room Size of Business Room 商务房平均客房面积Suite Room Count 套房Apartments Count (with Kitchen) 公寓（带厨房）Apartments Count (w/o Kitchen)公寓（不带厨房）Others/Please Specify 其它需要说明的房型Twin Room Count 双人房客房数King/Queen Room Count 单人房客房数Room Facilities 客房设施Air-conditioning 空调Broadband/Internet Availability 宽带Broadband/Internet Charge 宽带收费Lap-top size Safe Deposit Box 手提电脑尺寸，保险箱Work Table 工作台Nespresso Machine Nespresso咖啡机Muli-line telephone(s) with voicemail 语音电话Down Duvets 羽绒被IpodWIFIPrinter 打印机Pay TV 收费电视Coffee Tea Maker 咖啡/茶 机器Iron & Ironing Broad 烫衣板和熨斗Bath Room 淋浴房Separate Bathtub & Shower Room 的浴缸和淋浴房Magnifying Mirror 全身镜Scale 体重仪Amenities brand (Standard Room) 沐浴产品品牌（标准房）Amenities brand (Business/suite Room)沐浴产品品牌（商务房/套房）Business/ Suite Room 商务房/套房Separate Lounge 的长沙发Seating capacity in Lounge (state no of seats) 长沙发可坐人数Meeting Room (state no of Meeting Room) 会议室（请注明会议室数量）Seating capacity in Meeting Room (state no of seats) 会议室可容纳人数Free Laundry (state Yes or No) 免费洗衣服务No. of free laundry (pls state per stay/day) 免费可洗衣服的数量Happy Hours (Timing) 欢乐时间Free-flow of alcohol or limited glasses 免费可提供的酒精饮料或杯数WandaHotels&Resorts0Competitor 1Competitor 2Competitor 3Competitor 4YesYesYesYesYesWanda Hotels&ResortsBack to content tableCompetitors Information 竞争对手信息
Competitive Information 竞争对手信息WandaHotels&ResortsCompetitor 1Competitor 2Competitor 3Competitor 4F&B 餐饮Chinese restaurant 中餐厅No. of seats 座位数No. of private rooms 包房数Fine Dining No. of seats 座位数No. of private rooms 包房数All-day Dining Café 全日制咖啡厅No. of seats 座位数No. of private rooms 包房数Speciality restaurant 1 如有其它餐厅，请列出No. of seatsNo. of private roomsSpeciality restaurant 2No. of seatsNo. of private roomsSpeciality restaurant 3No. of seatsNo. of private roomsTerraceRoom serviceBarDiscoOtherMeeting Facilities 会议设施Total surface m² 总面积No. of Meeting Rooms 会议室数量Max Meeting Capacity (PAX) largest function room 最大的会议室可容纳人数Pillaer less Ballroom (Yes or No) 宴会厅里是否有柱子Meeting Room WIFI 会议室里是否有WIFIWIFI/ Internet Chargeable or FOC 会议室无线上网是否收费Total area of Foyer 会议室门厅总面积Business Center Meeting Room 商务中心会议室Dedicated Meeting/Conference Team (Yes or No) 专门的会议团队Simultaneous Interpretetation System 同声翻译系统Recreation & Entertainment 休息娱乐SPA Managed by Hotel 酒店自己经营SPASPA outsourced 外包SPAIndoor Swimming Pool 室内泳池Outdoor Swimming Pool 室外泳池SaunaJacuzziSolarium 日光浴Fitness Center 健身中心Beauty Parlor 美容中心Tennis Court 网球场Golf Club 高尔夫会所Golf Club - off site (indicate distance in km) 高尔夫会所 （设在酒店周边，请注明距离）Cycle 自行车Kindergarten 幼儿园YesYesYesYesYesYesYesYesYesYesYesYesYesYesYesYesWanda Hotels&ResortsBack to content tableCompetitors SWOT Analysis 竞争对手优势，劣势，计划及威胁分析
Competitor 1SWOT AnalysisSTRENGTH 优势WEAKNESS 劣势OPPORTUNITY 机会THREAT 威胁YOUR COUNTER STRATEGY & ACTION PLAN 酒店的策略与行动计划Relevant Strategy: Now that you know the SWOT of your competitor what strategy will you implement to Minimize there Strengths andOpportunities and maximize your strengths against their Weakness and Risks.相应战略：现在你已了解了您的竞争对手的优势，劣势，机会和威胁，您静采取什么策略去压制他们的优势与机会并最大化自己的优势去对抗对手的劣势和威胁Relevant Action: What will you do to implement your Strategies above? 相应措施：您将如何做，去实现您的战略？Competitor 2SWOT AnalysisSTRENGTH 优势WEAKNESS 劣势OPPORTUNITY 机会THREAT 威胁YOUR COUNTER STRATEGY & ACTION PLAN 酒店的策略与行动计划Relevant Strategy: Now that you know the SWOT of your competitor what strategy will you implement to Minimize there Strengths andOpportunities and maximize your strengths against their Weakness and Risks.相应战略：现在你已了解了您的竞争对手的优势，劣势，机会和威胁，您静采取什么策略去压制他们的优势与机会并最大化自己的优势去对抗对手的劣势和威胁Relevant Action: What will you do to implement your Strategies above? 相应措施：您将如何做，去实现您的战略？Wanda Hotels&ResortsBack to content tableCompetitors SWOT Analysis 竞争对手优势，劣势，计划及威胁分析
Competitor 3SWOT AnalysisSTRENGTH 优势WEAKNESS 劣势OPPORTUNITY 机会THREAT 威胁YOUR COUNTER STRATEGY & ACTION PLAN 酒店的策略与行动计划Relevant Strategy: Now that you know the SWOT of your competitor what strategy will you implement to Minimize there Strengths andOpportunities and maximize your strengths against their Weakness and Risks.相应战略：现在你已了解了您的竞争对手的优势，劣势，机会和威胁，您静采取什么策略去压制他们的优势与机会并最大化自己的优势去对抗对手的劣势和威胁Relevant Action: What will you do to implement your Strategies above? 相应措施：您将如何做，去实现您的战略？Competitor 4SWOT AnalysisSTRENGTH 优势WEAKNESS 劣势OPPORTUNITY 机会THREAT 威胁YOUR COUNTER STRATEGY & ACTION PLAN 酒店的策略与行动计划Relevant Strategy: Now that you know the SWOT of your competitor what strategy will you implement to Minimize there Strengths andOpportunities and maximize your strengths against their Weakness and Risks.相应战略：现在你已了解了您的竞争对手的优势，劣势，机会和威胁，您静采取什么策略去压制他们的优势与机会并最大化自己的优势去对抗对手的劣势和威胁Relevant Action: What will you do to implement your Strategies above? 相应措施：您将如何做，去实现您的战略？Wanda Hotels&ResortsBack to content tableMarket Share Analysis 市场占有率分析
2013 Budget 2013年预算Competitive Set 竞争群Wanda Hotels&ResortsCompetitor 1Competitor 2Competitor 3Competitor 4TOTAL -Number of Rooms 客房数 -Available Rooms可用房 - - - - - - -Days0ADR 平均房价2013年预计00000 -Revenue 客房收益 -RevPAR 单房产Fair Share 应有Actual Share 实MPI 市场渗ARI 平均房RGI 收入产RGI RANK 排位透率值市场分额际市场占有额出指数价指数Revenue/收入0000000000000000000000000000000000000000Sold Rooms%Occupancy 出售出房租率 -0.0%00000Comp Set Performance on 2012 2012年表现Number of Rooms 客Competitive Set 竞争群房数Wanda Hotels&Resorts -Competitor 1Competitor 2Competitor 3Competitor 4TOTAL -Available Rooms可用房 - - - - - -Days0Sold Rooms%Occupancy 出ADR 平均房价售出房租率 -0.0% -00000000 -00Revenue 客房收益 - -RevPAR 单房产Fair Share 应有Actual Share 实MPI 市场渗ARI 平均房RGI 收入产RGI RANK 排位值市场分额际市场占有额透率价指数出指数 -0000000000000000000000000000000000000000Comp Set Performance on 2011 2011年表现Number of Rooms 客Competitive Set 竞争群房数Wanda Hotels&Resorts -Competitor 1Competitor 2Competitor 3Competitor 4TOTAL -Available Rooms可用房 - - - - - -Days0Sold Rooms%Occupancy 出ADR 平均房价售出房租率 -0.0% -00000000 -00Revenue 客房收益 - -RevPAR 单房产Fair Share 应有Actual Share 实MPI 市场渗ARI 平均房RGI 收入产RGI RANK 排位值市场分额际市场占有额透率价指数出指数 -0000000000000000000000000000000000000000Hotel Demand Q1 Budget
January 1月February 2月March 3月2013 city2013 city2013 city2013 City2013 htlevents2013 City2013 htlevents2013 City2013 htleventsdemanddemand(name) 城demanddemandDay 2013(name) 城demanddemandDay 2013(name) 城城市需求酒店需求市活动名城市需求酒店需求市活动名城市需求酒店需求市活动名称称称WeekdayDay 2013SunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMon010203040506070809101112131415161718192021222324252627282930310102030405060708091011121314151617181920212223242526272801020304050607080910111213141516171819202122232425262728293031Hotel Demand Q2 Budget
April 4月May 5月June 6月2013 city2013 city2013 cityevents2013 City2013 htlevents2013 City2013 htlevents2013 City2013 htlDay 2013(name) 城demanddemandDay 2013(name) 城demanddemandDay 2013(name) 城demanddemand市活动名城市需求酒店需求市活动名城市需求酒店需求市活动名城市需求酒店需求称称称01020304050607080910111213141516171819202122232425262728293001020304050607080910111213141516171819202122232425262728293031010203040506070809101112131415161718192021222324252627282930WeekdaySunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonHotel Demand Q3 Budget
July 7月August 8月September 9月2013 city2013 city2013 city2013 City2013 htlevents2013 City2013 htlevents2013 City2013 htleventsDay 2013(name) 城demanddemandDay 2013(name) 城demanddemandDay 2013demanddemand(name) 城市城市需求酒店需求市活动名城市需求酒店需求市活动名城市需求酒店需求活动名称称称0102030405060708091011121314151617181920212223242526272829303101020304050607080910111213141516171819202122232425262728293031010203040506070809101112131415161718192021222324252627282930WeekdaySunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonHotel Demand Q4 Budget 2012
October 10月November 11月December 12月2013 city2013 city2013 cityevents2013 City2013 htlevents2013 City2013 htlevents2013 City2013 htlDay 2013(name) 城demanddemandDay 2013(name) 城demanddemandDay 2013(name) 城demanddemand市活动名城市需求酒店需求市活动名城市需求酒店需求市活动名城市需求酒店需求称称称0102030405060708091011121314151617181920212223242526272829303101020304050607080910111213141516171819202122232425262728293001020304050607080910111213141516171819202122232425262728293031WeekdaySunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonHotel Demand Q1 Budget
January 1月February 2月March 3月April 4月Hotel Demand Q2 Budget
May 5月June 6月Hotel Demand Q3 Budget
月Requirment婚礼咨询数量0102030405060708091011121314151617181920212223242526272829303101020304050607080910111213141516171819202122232425262728293031Confirm确定数量No. of PAX人数AverageCheckDay 2013人均消费Requirment婚礼咨询数量August 8月Confirm确定数量No. of PAX人数AverageCheck人均消费September 9月October 10月Hotel Demand Q4 Budget 2012
November 11月Day 2013Requirment婚礼咨询数量Confirm确定数量No. of PAX人数AverageCheckDay 2013人均消费Requirment婚礼咨询数量December 12月Confirm确定数量No. of PAX人数AverageCheck人均消费 WeekdaySunMonTueWed01020304050607080910111213141516171819202122232425262728293001020304050607080910111213141516171819202122232425262728293031ThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonWanda Hotels&ResortsBack to content table2013 Rate Sheet - Local Currency (RMB) 2013
价格体系 - 当地货币(人民币)
Property ID 酒店编码RetailRoom Type1Room Type2Room Type3Room Type4Room Type5Room Type6Room Type7Room Type8Room Type9Room Type10Breakfast Increment 早餐附加Room Nights Threshold 间夜量Corporate -LRA NCRoom Type1Room Type2Room Type3Room Type4Room Type5Room Type6Room Type7Room Type8Room Type9Room Type10Corporate-NLRA NCRoom Type1Room Type2Room Type3Room Type4Room Type5Room Type6Room Type7Room Type8Room Type9Room Type10RACKBAR1BAR2Property Name 酒店名称BAR3BAR4BAR5BAR6BAR7Approved By 批准人BAR8BAR9BAR10WET1NWET2NWET3NWET4NWET5NWET6NWET1NNLWET2NNLWET3NNLWET4NNLWET5NNLWET6NNLWholesaleWFNR1WFNR2WFNR3WFNR4WFNR5WFNR6Room Type1Room Type2Room Type3Room Type4Room Type5Room Type6Room Type7Room Type8Room Type9Room Type10Rate Structure Approval and Rate Loading Process1) Hotel DORM to propose Rate Structure, discuss with DOSM and get approved by GM 酒店收益总监提交价格体系,和酒店销售和市场总监讨论,并得到酒店总经理批准
2) Hotel DORM submit GM approved Rate Structure to Group DORM for review and necessary adjustment 酒店收益总监提交酒店总经理批准的价格体系到集团收益总监批准,并进行相应调整
3) Hotel DORM submit Rate Structure to VP Sales & Marketing,GM - Sales for final approval, CC Group DORM.酒店收益总监提交价格体系到销售和市场副总裁\\销售总经理审批，抄送集团收益总监4) DORM load rate per approved Rate Structure, and conduct self audit 酒店收益总监按照批准的价格体系在系统录入价格,并自行检查5) Group DORM to conduct audit about rate loading 集团收益总监检查价格录入情况
6) Hotel DORM make necessary adjustment based on the audit 酒店收益总监进行相应调整
Wanda Hotels&ResortsBack to content tableMarket Segment Strategy 细分市场战略Market Segment细分市场:% Of Total RoomRoom Nights 间夜Nights 占总间夜的百分比ADR 平均房价Revenue 收益% Of Total Rm Revenue占总客房收益的百分比Corporate Volume 公司客源Segment Development Strategy 策略List of tactics to be used to support Segment 请列出具体行动Corporate Volume 公司客源Market Segment细分市场:% Of Total RoomRoom Nights 间夜Nights 占总间夜的百分比#REF!#REF!ADR 平均房价Revenue 收益% Of Total Rm Revenue占总客房收益的百分比#REF!Corporate FIT 公司散客#REF!#REF!Segment Development Strategy 策略List of tactics to be used to support Segment 请列出具体行动General - Corporate FIT 公司散客Market Segment细分市场:% Of Total RoomRoom Nights 间夜Nights 占总间夜的百分比#REF!#REF!ADR 平均房价Revenue 收益% Of Total Rm Revenue占总客房收益的百分比#REF!GOVERNMENT FIT 散客Segment Development Strategy 策略#REF!#REF!List of tactics to be used to support Segment 请列出具体行动General - Government FIT 散客Wanda Hotels&ResortsBack to content tableMarket Segment Strategy 细分市场战略Market Segment细分市场:% Of Total RoomRoom Nights 间夜Nights 占总间夜的百分比#REF!#REF!ADR 平均房价Revenue 收益% Of Total Rm Revenue占总客房收益的百分比#REF!LONG STAY 长住客Segment Development Strategy 策略#REF!#REF!List of tactics to be used to support Segment 请列出具体行动General - Long Stay 长住客Market Segment细分市场:% Of Total RoomRoom Nights 间夜Nights 占总间夜的百分比#REF!#REF!ADR 平均房价Revenue 收益% Of Total Rm Revenue占总客房收益的百分比#REF!MICE GROUP会议会务奖励团Segment Development Strategy 策略#REF!#REF!List of tactics to be used to support Segment 请列出具体行动General - MICE Group 会议会务奖励团Market Segment细分市场:% Of Total RoomRoom Nights 间夜Nights 占总间夜的百分比#REF!#REF!ADR 平均房价Revenue 收益% Of Total Rm Revenue占总客房收益的百分比#REF!CORPORATE MEETING公司会议团Segment Development Strategy 策略#REF!#REF!List of tactics to be used to support Segment 请列出具体行动General - Corporate Meeting 公司会议团Wanda Hotels&ResortsBack to content tableMarket Segment Strategy 细分市场战略Market Segment细分市场:% Of Total RoomRoom Nights 间夜Nights 占总间夜的百分比#REF!#REF!ADR 平均房价Revenue 收益% Of Total Rm Revenue占总客房收益的百分比#REF!GOVERNMENT MEETING 会议团Segment Development Strategy 策略#REF!#REF!List of tactics to be used to support Segment 请列出具体行动General - Government Meeting会议团Market Segment细分市场:% Of Total RoomRoom Nights 间夜Nights 占总间夜的百分比#REF!#REF!ADR 平均房价Revenue 收益% Of Total Rm Revenue占总客房收益的百分比#REF!AIRLINE CREW 机组#REF!#REF!Segment Development Strategy 策略List of tactics to be used to support Segment 请列出具体行动General - Airline Crew 机组Market Segment细分市场:% Of Total RoomRoom Nights 间夜Nights 占总间夜的百分比#REF!#REF!ADR 平均房价Revenue 收益% Of Total Rm Revenue占总客房收益的百分比#REF!RETAIL FIT BAR零售散客（最优门市价）Segment Development Strategy 策略#REF!#REF!List of tactics to be used to support Segment 请列出具体行动General - Retail FIT BAR 零售散客（最优门市价）Wanda Hotels&ResortsBack to content tableMarket Segment Strategy 细分市场战略Market Segment细分市场:% Of Total RoomRoom Nights 间夜Nights 占总间夜的百分比#REF!#REF!ADR 平均房价Revenue 收益% Of Total Rm Revenue占总客房收益的百分比#REF!RETAIL FIT OTHERS零售散客（其它）Segment Development Strategy 策略#REF!#REF!List of tactics to be used to support Segment 请列出具体行动General - Retail FIT BAR 零售散客（其它）Market Segment细分市场:% Of Total RoomRoom Nights 间夜Nights 占总间夜的百分比#REF!#REF!ADR 平均房价Revenue 收益% Of Total Rm Revenue占总客房收益的百分比#REF!WHOLESALE FIT 旅行社散客#REF!#REF!Segment Development Strategy 策略List of tactics to be used to support Segment 请列出具体行动General - Wholesale FIT 旅行社散客Market Segment细分市场:% Of Total RoomRoom Nights 间夜Nights 占总间夜的百分比#REF!#REF!ADR 平均房价Revenue 收益% Of Total Rm Revenue占总客房收益的百分比#REF!WHOLESALE TOUR GROUP旅行社团队Segment Development Strategy 策略#REF!#REF!List of tactics to be used to support Segment 请列出具体行动General - Wholesale Tour Group 旅行社团队Wanda Hotels&ResortsBack to content tableMarket Segment Strategy 细分市场战略Market Segment细分市场:% Of Total RoomRoom Nights 间夜Nights 占总间夜的百分比#REF!#REF!ADR 平均房价Revenue 收益% Of Total Rm Revenue占总客房收益的百分比#REF!WHOLESALE AD HOC GROUP临时性/一次性团队Segment Development Strategy 策略#REF!#REF!List of tactics to be used to support Segment 请列出具体行动General - Wholesale Ad Hoc Group 临时性/一次性团队Market Segment细分市场:% Of Total RoomRoom Nights 间夜Nights 占总间夜的百分比#REF!#REF!ADR 平均房价Revenue 收益% Of Total Rm Revenue占总客房收益的百分比#REF!WHOLESALE SERIES GROUP系列团Segment Development Strategy 策略#REF!#REF!List of tactics to be used to support Segment 请列出具体行动General - Wholesale Series Group 系列团Wanda
Hotels&Resorts
Back to content tableBudget By Distribution 渠道分析
Channel 第三方渠道Segment 细分
CRS - PRM 预定系WBE - wandahotels.com
网站 - 品牌网站统
GDS - Sabre, Amadeus, Galileo, Worldspan全球预订系统
OTA/TPI - Expedia, Travelocity, Orbitz …第三方
Others (Consortia affiliation)其他 如大型旅行社Sub-Total 小计
CRS ChinaOnline www.wandahotels.com预定系统-畅联集团网站
OTA/TPI Channel - Elong, Travelsky …Sub-Total 小计OTA 第三方平台
Domestic - Ctrip, Elong, 12580, Travelsky, 118114 …本地 - 携程，艺龙，12580,118114等
R/Ns 间夜
2013 Budget 2013预算%ADR 平均房价REV 收益0000
-00
-0000
-00000
-00
0000
- - - - - - - - - - - - - - - - -%0000
0 -0
0
0 -00
0 -0000
0
0 -R/Ns 间夜
2013 Forecast 2013预测%ADR 平均房价REV 收益00000000000000000
0000
- - - - - - - - - - - - - - - - -%
0000
0 -0
0
0 -00
0 -0000
0
0 -R/Ns 间夜
%
00000000000000000
0000
2012 Actual 2012实际ADR 平均房价
REV 收益
%
00000000000000000
- - - - - - - - - - - - - - - - -
Overseas - Expedia, Travelocity, Booking, Agoda海站
Sub-Total 小计
Regional Sales Office 区R.O. Leads Group Leads + Offline Channel
全球团队销售系统，线下渠道域销售办公室
Reservation Center 酒
Phone-In Pick-ups 电话预订
店预定部
Walk-In 上门散客Front Desk Walk-In 酒店前台上门散客Sales Team 酒店销售团
Sales Team 酒店销售团队
队
Others (e.g. owner's office) 其他如业主预订Others 其它
Grand-Total 总计
Wanda Hotels&Resorts
Channel Strategy 预定渠道战略
Channel 预定渠道Brand Website (hojo.com;hojochina.com;whghotels.cn;wyndham.com )品牌网站Channel Strategy 策略Room Nights 间夜% Of Total Room Nights占总间夜的百分比ADR 平均房价Revenue 收益% Of Total Rm Revenue占总客房收益的百分比00.0%#DIV/0!00.0%List of tactics to be used to support Channel 请列出用于支持预定渠道的策术Channel 预定渠道GDS-Sabre,Amadeus,Galileo,Worldspan全球预订系统Channel Strategy 策略Room Nights 间夜0% Of Total Room Nights占总间夜的百分比0ADR 平均房价0Revenue 收益0% Of Total Rm Revenue占总客房收益的百分比0List of tactics to be used to support Channel 请列出用于支持预定渠道的战术Channel 预定渠道Sales Team 酒店销售团队Channel Strategy 策略Room Nights 间夜0% Of Total Room Nights占总间夜的百分比0ADR 平均房价0Revenue 收益0% Of Total Rm Revenue占总客房收益的百分比0List of tactics to be used to support Channel 请列出用于支持预定渠道的战术Wanda Hotels&Resorts
Channel Strategy 预定渠道战略
Channel 预定渠道OTA/TPI 第三方预定平台Channel Strategy 策略Room Nights 间夜0% Of Total Room Nights占总间夜的百分比0.0%ADR 平均房价#DIV/0!Revenue 收益0% Of Total Rm Revenue占总客房收益的百分比0.0%List of tactics to be used to support Channel 请列出用于支持预定渠道的战术Channel 预定渠道Regional Sales Office 区域销售办公室Channel Strategy 策略Room Nights 间夜0% Of Total Room Nights占总间夜的百分比0ADR 平均房价0Revenue 收益0% Of Total Rm Revenue占总客房收益的百分比0List of tactics to be used to support Channel 请列出用于支持预定渠道的战术Channel 预定渠道Reservation Center 酒店预定部Channel Strategy 策略Room Nights 间夜0% Of Total Room Nights占总间夜的百分比0ADR 平均房价0Revenue 收益0% Of Total Rm Revenue占总客房收益的百分比0List of tactics to be used to support Channel 请列出用于支持预定渠道的战术Wanda Hotels&Resorts
Channel Strategy 预定渠道战略
Channel 预定渠道Walk-In 上门散客Channel Strategy 策略Room Nights 间夜% Of Total Room Nights占总间夜的百分比00ADR 平均房价0Revenue 收益% Of Total Rm Revenue占总客房收益的百分比00List of tactics to be used to support Channel 请列出用于支持预定渠道的战术Channel 预定渠道Others 其它Channel Strategy 策略Room Nights 间夜% Of Total Room Nights占总间夜的百分比00.0%ADR 平均房价#DIV/0!Revenue 收益% Of Total Rm Revenue占总客房收益的百分比00.0%List of tactics to be used to support Channel 请列出用于支持预定渠道的战术Wanda Hotels&Resorts
Web Strategies / Quality Score 网站战略/质量分数
Back to content table
Quality Scores 得分Item 项目Wanda Club 万悦会积分计划GSI 客人满意度电子问卷Score 分数Score 分数Goal 2013 2013年目标00.0%Goal 2012 2012年目标Act 2012 2012年实际January 1月February 2月March 3月April 4月May 5月June 6月July 7月August 8月September 9November 11December 12October 10月月月月Third Party Ranking & Quality 第三方网站排名&品质ItemCtrip 携程Ranking 排名Popularity Index 知名度# of Reviews 浏览人数Ranking 排名Popularity Index 知名度# of Reviews 浏览人数Ranking 排名Popularity Index 知名度# of Reviews 浏览人数Ranking 排名Score from Review 分数Ranking 排名Score from Review 分数Ranking 排名Score from Review 分数Ranking 排名Score from Review 分数Ranking 排名Score from Review 分数Goal 2013 2013年目标Act + Fcast 2012 2012年实际+预测Elong 艺龙Trip AdvisorExpedia.comBooking.comAgoda.comTravelocity.comOrbitz.comWeb marketing 网站促销
Wanda Hotels&ResortsBack to content tableGeographical Source of Origin 主要客源国家 (based on passport/ ID card - 以客人护照，身份证上的国家为准）
Budget 2013 - Roomnights 2013年 间夜Rank 排名1.2.3.4.5.6.7.8.9.10.Crews 机组All countries 全部国家0COUNTRY 国家2013CONTRIBUTION % 百分比0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%Rank 排名1.2.3.4.5.6.7.8.9.10.Crews 机组All countries 全部国家0YTD(Mth) 2012 - Roomnights 年累计2012 间夜COUNTRY 国家 YTD (Mth) 2012 年累计房CONTRIBUTION % 百分比0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%Top 10 Source Countries -Budget 20132013预算-前10客源国Top 10 Source Countries -RN YTD (Mth) 20122012至（x 月）前10客源国（房夜）, 0 , 0%, 0 , 0%, 0 , 0%, 0 , 0%, 0 , 0%, 0 , 0%, 0 , 0%, 0 , 0%, 0 , 0%, 0 , 0 , 0%, 0%, 0 , 0%, 0 , 0%Budget 2012 Revenues 2012年收益预算Rank 排名1.2.3.4.5.6.7.8.9.10.Crews 机组All countries 全部国家0COUNTRY 国家CNYCONTRIBUTION % 百分比0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%Rank 排名1.2.3.4.5.6.7.8.9.10.Crews 机组YTD (Mth) 2011 - Revenues 年累计2011 收益COUNTRY 国家CNYCONTRIBUTION % 百分比0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%00.0%All countries 全部国家OthersTop 10 Source Countries -Budget 20122012预算-前10客源国Top 10 Source Countries -Rev YTD (Mth) 20112011年至（）月前10客源国（营收）, 0 , 0%, 0 , 0%, 0 , 0%, 0 , 0%, 0 , 0%, 0 , 0%, 0 , 0%, 0 , 0%, 0 , 0%, 0 , 0%, 0 , 0%, 0 , 0 , 0 , 0%, 0 , 0%, 0%, 0 , 0%, 0%, 0 , 0%Top 10 Geographic Sources 2012 by Rev - strategies by country in bullet form
Wanda Hotels&ResortsBack to content tableGeographical Source of Origin 主要客源国家 (based on passport/ ID card - 以客人护照，身份证上的国家为准）
Country 国家Room NightsContribution 2012 2012年预计间夜0%Revenue Contribution 20122012年预计收益0%Enter Country Revenue Goal2012 (CNY) 2012年目标1.00Country 国家Room NightsContribution 2012 2012年预计间夜0%Revenue Contribution 20122012年预计收益0%Enter Country Revenue Goal2012 (CNY) 2012年目标2.00Country 国家Room NightsContribution 2012 2012年预计间夜0%Revenue Contribution 20122012年预计收益0%Enter Country Revenue Goal2012 (CNY) 2012年目标3.00Country 国家Room NightsContribution 2012 2012年预计间夜0%Revenue Contribution 20122012年预计收益0%Enter Country Revenue Goal2012 (CNY) 2012年目标4.00Country 国家Room NightsContribution 2012 2012年预计间夜0%Revenue Contribution 20122012年预计收益0.0%Enter Country Revenue Goal2012 (CNY) 2012年目标5.00Country 国家Room NightsContribution 2012 2012年预计间夜0.0%Revenue Contribution 20122012年预计收益0.0%Enter Country Revenue Goal2012 (CNY) 2012年目标6.00Country 国家Room NightsContribution 2012 2012年预计间夜0.0%Revenue Contribution 20122012年预计收益0.0%Enter Country Revenue Goal2012 (CNY) 2012年目标7.00Country 国家Room NightsContribution 2012 2012年预计间夜0.0%Revenue Contribution 20122012年预计收益0.0%Enter Country Revenue Goal2012 (CNY) 2012年目标8.00Country 国家Room NightsContribution 2012 2012年预计间夜0.0%Revenue Contribution 20122012年预计收益0.0%Enter Country Revenue Goal2012 (CNY) 2012年目标9.00Country 国家Room NightsContribution 2012 2012年预计间夜0.0%Revenue Contribution 20122012年预计收益0.0%Enter Country Revenue Goal2012 (CNY) 2012年目标10.00Wanda Hotels&ResortsBack to content tableBudget by Top Accounts 关键客户
OTA/TPI Accounts 第三方网站
Account 公司
Account Name 公司名
12345671011121314151617181920
RFP Accounts RFP公司
Account 公司
Account Name 公司名
12345671011121314151617181920
0
0
City 城市
Industry 行业
2012 Budget 2012预算
Room Nights间夜Average Rate平均房价
Revenue 收益
000000000000000000000
2011 Forecast 2011年预测
Room Nights 间夜Average Rate 平均房价
Revenue 收益
000000000000000000000
2010 Actual 2010实际
Room Nights 间夜Average Rate 平均房价Revenue 收益
--------------------0-0
City 城市
Remarks 备注:
Industry 行业: Please use the correct industry code per PMS e.g. Manufacturing, It, Pharmaceutical, Chemical, Logistic etc 请根据酒店物业管理系统内正确的行业如制造业，医药，化学，物流等。
2012 Budget 2012预算2011 Forecast 2011年预测2010 Actual 2010实际
Industry 行业Room Nights间夜Average Rate平均房价Revenue 收益Room Nights 间夜Average Rate 平均房价Revenue 收益Room Nights 间夜Average Rate 平均房价Revenue 收益
00-00-00-00-00-00-00-00-00-00-00-00-00-00-00-00-00-00-00-00-0000000-0
00
Wanda Hotels&ResortsBack to content tableBudget by Top Accounts 关键客户
Local Negotiated Corporate Accounts 本地协议公司
Account 公司
Account Name 公司名
12345671011121314151617181920
Wholesaler Accounts 旅行社
Account 公司
Account Name 公司名
12345671011121314151617181920
0
0
City 城市
Industry 行业
2012 Budget 2012预算
Room Nights间夜Average Rate平均房价
Revenue 收益
000000000000000000000
2011 Forecast 2011年预测
Room Nights 间夜Average Rate 平均房价
Revenue 收益
000000000000000000000
2010 Actual 2010实际
Room Nights 间夜Average Rate 平均房价Revenue 收益
--------------------0-0
City 城市
Industry 行业
2012 Budget 2012预算
Room Nights间夜Average Rate平均房价
Revenue 收益
000000000000000000000
2011 Forecast 2011年预测
Room Nights 间夜Average Rate 平均房价
Revenue 收益
000000000000000000000
2010 Actual 2010实际
Room Nights 间夜Average Rate 平均房价Revenue 收益
--------------------0-0
0000
00
Wanda Hotels&ResortsBack to content tableF&B Summary 餐饮概要
A. Banquet and Catering 餐饮及宴会Month 月份Strategies for Banqueting/Catering Performance 战略Strategy 20122012年策略Key Promotions 20122012年主要促销活动31Budget 2012 年预算Available sq meters 可用面积Revenue per sq meters 每平方米收益Food & Beverage Revenue 餐饮收益Other Revenue 其它收益Total Revenue 总收益January 1月0000029February 2月00000March 3月31April 4月0000030May 5月0000031June 6月0000030July 7月0000031August 8月000003130September 9月October 10月000003130November 11月31December 12月20120000036600000000000000000000Remark: 1. Work and complete Catering Segment; Figures in this section will be extracted from Catering Segment 说明:请完成宴会细分市场表格，此表格中数据将根据其产生B. F&B Promotion Calendar 餐饮促销计划表Month 月份Date/s 日期Event 活动Outlet 地点Date/s 日期Event 活动Outlet 地点Date/s 日期Event 活动Outlet 地点Date/s 日期Event 活动Outlet 地点Date/s 日期Event 活动Outlet 地点Date/s 日期Event 活动Outlet 地点January 1月February 2月March 3月April 4月May 5月June 6月July 7月August 8月September 9月October 10月November 11月December 12月Wanda Hotels&Resorts
Back to content tableTotal Catering 宴会
Total BQT SPACE:LOCAL CATERING 本地宴会AVG F&B CHECK F&B REVENUEROOM RENTALOTHER CHGS NO OFCOVERS 人数餐饮收益场租其它平均宴会消费0#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!000#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!TOTAL CATERING 总计GROUPS/ CONVENTIONS 团队/会议团TOTAL CATERING 总计AVG F&BAVG F&BCHECK 平均 F&B REVENUEROOM RENTALOTHER CHGSCHECK 平均 F&B REVENUEROOM RENTALOTHER CHGS NO OF NO OF宴会消费宴会消费餐饮收益餐饮收益场租其它场租其它COVERS 人数COVERS 人数0#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!000#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD 年累计YEAREND 年终END% 年终百分比%预算百分比MONTH 月份BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际Wanda Hotels&Resorts
Back to content tableLocal Catering 本地宴会
Total BQT SPACE:宴会厅总面积CORPORATE 公司宴会AVG F&B F&BCHECK 平均宴REVENUE 餐ROOMOTHER CHGS NO OF饮收益COVERS 人数RENTAL 场租其它会消费000000000000000000000000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!TOTAL LOCAL CATERING 总计AVG F&B F&BCHECK 平均宴REVENUE 餐ROOMOTHER CHGS饮收益会消费RENTAL 场租其它#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!LOCAL CATERINGSOCIAL - WEDDINGS 婚宴AVG F&B F&BCHECK 平均REVENUE 餐ROOM RENTALOTHER CHGS饮收益场租宴会消费其它000000000000000000000000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!OTHER SOCIAL 其它AVG F&B F&BCHECK 平均宴REVENUE 餐ROOM RENTAL会消费场租饮收益000000000000000000000000#DIV/0!00#DIV/0!00#DIV/0!00#DIV/0!00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!GOVERNMENT & ASSOCIATION &社团协会AVG F&B F&BCHECK 平均REVENUEROOM RENTALOTHER NO OF宴会消费COVERS 人数CHGS其它餐饮收益场租0000000000000000000000000#DIV/0!0000#DIV/0!0000#DIV/0!0000#DIV/0!000#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD 年累计YEAREND 年终YEAREND% 年终BUDGET %预算百分比MONTH 月份BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际 NO OFCOVERS 人数 NO OFCOVERS 人数OTHERCHGS其它0000#DIV/0!#DIV/0!#DIV/0!#DIV/0!0000#DIV/0!#DIV/0!#DIV/0!#DIV/0!0000#DIV/0!#DIV/0!#DIV/0!#DIV/0!JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD 年累计YEAREND 年终YEARBUDGET 预算END% 年终FCAST/ACTUAL 预测/实际百分比BUDGET 预算BUDGET %预算百分比FCAST/ACTUAL 预测/实际MONTH 月份BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际 NO OFCOVERS 人数0000000000000000000000000000#DIV/0!#DIV/0!#DIV/0!#DIV/0!Wanda Hotels&Resorts
Back to content tableGroup & Conventions 团队&会议团
Total BQT SPACE:宴会厅总面积CORPORATE 公司AVG F&B F&BCHECK 平均宴REVENUE 餐ROOM RENTALOTHER会消费CHGS其它场租饮收益00000000000000000000000000#DIV/0!000#DIV/0!000#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!GROUPS/ CONVENTIONSGOVERNMENT & ASSOCIATIONS &社团协会AVG F&BCHECK 平均宴 F&B REVENUE 餐ROOM RENTALOTHER CHGS NO OF会消费其它场租COVERS 人数饮收益000000000000000000000000000#DIV/0!0000#DIV/0!000#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!ICE (INCENTIVE/ CONVENTION/EXHIBITION) 奖励团/会议团/展会AVG F&BCHECK 平均宴会 F&B REVENUEROOM RENTALOTHER CHGS NO OF消费餐饮收益场租其它COVERS 人数000000000000000000000000000#DIV/0!0000#DIV/0!000#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!MONTHBUDGET 预算JAN 1月FCAST/ACTUAL 预测/实际BUDGET 预算FEB 2月FCAST/ACTUAL 预测/实际BUDGET 预算MAR 3月FCAST/ACTUAL 预测/实际BUDGET 预算APR 4月FCAST/ACTUAL 预测/实际BUDGET 预算MAY 5月FCAST/ACTUAL 预测/实际BUDGET 预算JUN 6月FCAST/ACTUAL 预测/实际BUDGET 预算JUL 7月FCAST/ACTUAL 预测/实际BUDGET 预算AUG 8月FCAST/ACTUAL 预测/实际BUDGET 预算SEPT 9月FCAST/ACTUAL 预测/实际BUDGET 预算OCT 10月FCAST/ACTUAL 预测/实际BUDGET 预算NOV 11月FCAST/ACTUAL 预测/实际BUDGET 预算DEC 12月FCAST/ACTUAL 预测/实际BUDGET 预算YTD 年累计FCAST/ACTUAL 预测/实际YEARBUDGET 预算END 年终FCAST/ACTUAL 预测/实际YEARBUDGET 预算FCAST/ACTUAL 预测/实际END% 年BUDGET 预算BUDGET预算百分比FCAST/ACTUAL 预测/实际 NO OFCOVERS 人数00#DIV/0!#DIV/0!#DIV/0!#DIV/0!MONTHBUDGET 预算JAN 1月FCAST/ACTUAL 预测/实际BUDGET 预算FEB 2月FCAST/ACTUAL 预测/实际BUDGET 预算MAR 3月FCAST/ACTUAL 预测/实际BUDGET 预算APR 4月FCAST/ACTUAL 预测/实际BUDGET 预算MAY 5月FCAST/ACTUAL 预测/实际BUDGET 预算JUN 6月FCAST/ACTUAL 预测/实际BUDGET 预算JUL 7月FCAST/ACTUAL 预测/实际BUDGET 预算AUG 8月FCAST/ACTUAL 预测/实际BUDGET 预算SEPT 9月FCAST/ACTUAL 预测/实际BUDGET 预算OCT 10月FCAST/ACTUAL 预测/实际BUDGET 预算NOV 11月FCAST/ACTUAL 预测/实际BUDGET 预算DEC 12月FCAST/ACTUAL 预测/实际BUDGET 预算YTD 年累计FCAST/ACTUAL 预测/实际YEARBUDGET 预算END 年终FCAST/ACTUAL 预测/实际YEARBUDGET 预算FCAST/ACTUAL 预测/实际END% 年BUDGET 预算BUDGET预算百分比FCAST/ACTUAL 预测/实际 NO OFCOVERS 人数0000000000000000000000000000#DIV/0!#DIV/0!#DIV/0!#DIV/0!TOTAL GROUPS/ CONVENTIONS 总计AVG F&B F&BCHECK 平均宴REVENUE 餐ROOM RENTALOTHER会消费CHGS其它场租饮收益#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!000#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISON
AVG F&B F&BCHECK 平均宴REVENUE 餐 NO OF
COVERS 人数会消费饮收益
JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD
年累计YEAREND 年终END%年终百分比
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
RESTAURANT 1 餐厅 1
OTHERCHGS其它
0.000.00
#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!
0.000.000.000.00
#DIV/0!#DIV/0!#DIV/0!#DIV/0!
Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISON
AVG F&B F&BCHECK 平均宴REVENUE 餐 NO OF
COVERS 人数会消费饮收益
JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD
年累计YEAREND 年终END%年终百分比
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
BUDGET 预算
FCAST/ACTUAL 预测/实际
RESTAURANT 1 餐厅 1
OTHERCHGS其它 NO OFCOVERS 人数
0.000.00
#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!
0.000.000.000.000.000.00
#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!
Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 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预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 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预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 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预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 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6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 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预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Back to content table2013 F&B OUTLETS BUDGET FORECAST COMPARISONAVG F&B F&BCHECK 平均宴REVENUE 餐 NO OFCOVERS 人数会消费饮收益JAN 1月FEB 2月MAR 3月APR 4月MAY 5月JUN 6月JUL 7月AUG 8月SEPT 9月OCT 10月NOV 11月DEC 12月YTD年累计YEAREND 年终END%年终百分比BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际BUDGET 预算FCAST/ACTUAL 预测/实际RESTAURANT 1 餐厅 1OTHERCHGS其它AVG F&BCHECK 平均宴 NO OFCOVERS 人数会消费RESTAURAN0.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!0.000.000.000.000.000.00#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!Wanda Hotels&ResortsBack to content tableF&B Outlet's Strategy 各餐厅促销战旅
A. Banquet and Catering 餐饮及宴会Month 月份Strategies for Banqueting/Catering Performance 战略Strategy 20132013年策略Key Promotions 20132013年主要促销活动31B. F&B Promotion Calendar 餐饮促销计划表Month 月份Date/s 日期Event 活动Outlet1 餐厅1Date/s 日期Event 活动Outlet2 餐厅2Date/s 日期Event 活动Outlet3 餐厅3Date/s 日期Event 活动Lobby Lounge 大堂吧Date/s 日期Event 活动Executive Lounge 行政酒廊Date/s 日期Event 活动Room Service 送餐服务Date/s 日期Event 活动Pastry 饼房Date/s 日期Event 活动Others 其他餐饮January 1月2931303130313130313031366February 2月March 3月April 4月May 5月June 6月July 7月August 8月September 9月October 10月November 11月December 12月Remark：Please input your plan of Mooncake, Chrismas and so on in OTHERS. 请在其他餐饮类内填写如月饼，圣诞活动等的促销计划
Wanda Hotels&ResortsBack to content tableHotel Key Action Plan by Category 酒店主要行动计划分类
Sales & Events (Example: Sale call, Road show, Trade Show)销售及活动（如销售拜访、路演、贸易展）Person In-MonthAction CodeLocation of Actioncharge月份行动代码行动地点负责人January一月DOS销售总监Sales blitz & Calls销售China Others中国其他拜访城市ProducingMarket目标市场China Others中国其他城市Activity 活动Sales calls to Zhejiang and Jiangsu浙江及江苏销售拜访Participation参加Yes是Est. Cost预计成本Main Segment主要细分市场Leisure/Wholesale休闲团/旅行社Booking Channel预订渠道Hotel酒店Organised By组织方Hotel酒店Comments备注Marketing (Example: Placement of Ad on Rooms/F&B, Wedding Fairs, Press FAM Trip, Corporate/ Agent FAM etc)营销（如客房/餐饮广告、婚礼秀、媒体到访、公司/代理到访等）Person In-MonthAction CodeLocation of Actioncharge月份行动代码行动地点负责人January一月DOSM市场销售总监Entertainment宴请SHA上海ProducingMarket目标市场SHA上海Activity 活动Corporate Appreciation Party公司答谢会Participation参加Yes是Est. Cost预计成本50000Main Segment主要细分市场Road show / ClientEvent路演/客户活动Booking Channel预订渠道All所有Organised By组织方Hotel酒店Comments备注Wanda Hotels&ResortsBack to content tableHotel Key Action Plan by Category 酒店主要行动计划分类
Online (Example: SEM, Outlet/ Room Group Purchase, GDS Marketing, Online F&B promoiton on liba.com, dianping.com or local community dot com etc.)在线（如搜索引擎营销、餐饮/客房团购、全球预订系统分销、在线餐饮促销如篱笆网、点评网或其他本地社区网站等）Person In-MonthAction CodeLocation of ActionchargeActivity 活动月份行动地点行动代码负责人January一月MarCom公关Advertising广告SHA上海ProducingMarket目标市场SHA上海Participation参加Yes是Est. Cost预计成本Main Segment主要细分市场Booking Channel预订渠道All所有Organised By组织方Hotel酒店Comments备注Training, Meeting & Conference (Example: Annual DOSM Conference, Training for Rooms/Catering/Reservations/Revenue team)培训、会议（如年度市场营销总监会议，客房/宴会/预订/营收团队培训）Month月份January一月Date日期Attendee参与者MarCom公关Activity活动Location of Action行动地点SHA上海Action Code行动代码Training培训Estiamted Cost预计成本Participation参与Yes是Comments备注Wanda Hotels&ResortsBack to content tableAdvertising Plan 广告推广计划
Instructions
概要
This is critical as all the marketing efforts, be it print advertising, media, online advertising or PR activities, hotel should focus in sending out an constant message to the market in all their activities. Hotels can then design the future campaigns,promotions and PR activities around different segments, consumer groups with an increased focus. This statement can be focused on brand recognition or market segment specific. E.g. “Howard Johnson XYZ offers our guests who are looking toescape everyday stress during their business trips, their successful corporate meetings, or for a reviving holiday”.
广告及商业计划非常重要，所有的营销计划，不论是印刷广告、刊物，还是在线广告，或者公关活动，酒店必须通过各种活动对市场传递一贯的信息。酒店可以针对不同细分市场制订未来的行销活动、推广及公关活动以增加关注度。此举可以着重于品牌辨识度或者某个细分市场，如：XX豪生酒店适合在商旅期间期望减压的客人，期望成功举办公司会议的客人，期望有活力假期的客人。
Situation Analysis市场环境分析
Key objective 主要目标:
Media Objectives & Strategy
媒体目标及策略
Strategy 策略:
Media Plan 2012年度媒体计划
Publication Information媒体信息Publication出版物Country国家Agency /Company代理方/公司ContactPerson联系人Tel.电话Email /Internet电邮/网站Language ofPublication出版物语种Type ofAdvertising广告类型Publ. modus出版周期No. ofCopies发行量Type ofPublication广告类型Advertising Information广告信息Segment/Market细分市场Remarks备注Price价格To continueComments &theRecommendafollowingtionsYear平价及推荐续同上年Jan一月Feb二月Mar三月Apr四月May五月Yearly Planning年度计划June六月July七月Aug八月Sept九月Oct十月Nov十一月Dec十二月Size of Ad广告尺寸Currency货币种类Wanda Hotels&ResortsBack to content tableMedia Planning 媒体计划
I.Clipping Value 媒体剪报价值
Goal 目标 2013Circulation 发布数No of Clipping 剪报数Value 价值Cost 成本ROI 投资回报率0000000000000Jan 2013一月Feb 2013二月Mar 2013三月Apr 2013四月May 2013五月Jun 2013六月Jul 2013七月Aug 2013八月Sept 2013九月Oct 2013十月Nov 2013十一月Dec 2013十二月Goal目标 20120000012 vs 1300000%IISocial Media 社交媒体Social Media 社交媒体renren.com 人人网Kaixin001.com 开心网Tudou.com 土豆网weibo.com (Sina) 新浪微博youku.com 优酷网TOTAL 总数Description of measurement 价值评估方式Measurement 评估Goal目标 2013Act 目标 2012Comments 备注Remarks 备注:
Feel free to add more if applicable to your market如有需要，可加本地适用的网站00III.Press Releases 新闻稿
Please distribute the following number of Press Releases:发布以下新闻稿
Release 新闻稿Date 日期Media 媒体No of distribution发行量Brand 品牌Hotel 酒店Goal 目标Result 结果Result % 达成率
Comments 备注1234567101112131415161718192021222324III. Interviews 专访IV. Press Trips 媒体到访V. Functions & Meeting 会议活动VI. No of Press Conference / Press Event (i.e. New Opening, Completion of Renovations etc.)新闻发布会/媒体活动数量（如新开业、新装修等）VII. No of Press Appointments 媒体会面数量
Goal 目标Result 结果% 达成率
Goal 目标Result 结果% 达成率
Goal 目标Result 结果% 达成率
Goal 目标Result 结果
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Goal 目标Result 结果
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Q1第一季度Q2第二季度Q3第三季度Q4第四季度Total总数00Wanda Hotels&ResortsBack to content tableHotel Event Summary 酒店活动概览
Hotel Internal Event Marketing 酒店内部活动营销
We would like to encourage our hotels to be more engaged with local event marketing, this can either be with a partner i.e. wine tasting, art exhibition in cooperation with a local gallery etc or in-house events i.e. cooking class etc. or in cooperation with a city wide event.我们鼓励酒店多举行本地活动营销，也可以寻求合作伙伴，如：酒类品尝会，与本地艺术画廊合作举办展览会；或酒店举办的活动，如烹饪班等；也可参与本地大型活动。
The objective is to create more awareness, promote our restaurants amongst the local community and to generate break even if not profit (See example below)。 Mandatory three community events per year此活动目标是提高知名度、关注度，推广餐饮，在不盈利的情况下可至少持平成本。（参见下例）酒店每年必须进行三次社会活动。
Month月份1
Duration活动周期Cost费用Event Description活动简介Key PR & Marketing Drivers主要公关及市场驱动Partner合作伙伴Est. Participants预计参与者Comments备注2
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Wanda Hotels&Resorts
Back to content tableSales Marketing & Revenue Organization Chart 市场销售部门组织架构
To add fields, select the field you want to connect the new field to. Then click \"Insert Shape\" and select the type of field you want to add!
Total Approved Manning:
Rooms Sales:Catering Sales:Revenue:Reservations:
Director of Salea & MarketingWanda Hotels&Resorts
Back to content tableA12345671011121314B12345Sales & Marketing Cost Guideline 市场销售部活动费用
Road Show and Trade Show (Optional) 路演和展会（可选择）Name of Event 活动名称Month 月份Guangzhou International Fair 广州展会March 3月Shanghai Cluster Sales Blitz & Client Event 上海销售拜访及April 4月Beijing Sales Mission 北京销售拜访April 4月Japan Road Show 日本路演May 5月Korea Road Show 韩国路演May 5月Kuala Lumpur Road Show 吉隆坡路演June 6月Singapore Road Show 新加坡路演CIBTM 国际商务及会展旅游展Hong Kong Road Show 路演Taiwan Road Show 路演IT&CMA 亚洲奖励旅游暨会议展ITB Asia 亚洲国际旅游交易会CITM 2012 国际商务及会展旅游展2012CBTF 2012 中国商务旅行论坛2012Dates 日期29 - 31TBCTBCTBCTBCTBCLocation 地点Guangzhou 广州Shanghai 上海Beijing 北京Tokyo 东京Seoul 首尔Kuala Lumpur 吉隆坡Singapore 新加坡Beijing 北京Hong Kong Taipei 台北Bangkok 曼谷Singapore 新加坡Shanghai 上海Shanghai 上海Duration (Days) 天数35333332333342Cost (CNY) 费用 5,500 4,300 4,300 8,000 5,500 5,500 8,500 4,100 5,500 3,500 5,500 5,500 6,800 5,500Target Markets 目标市场Business, Wholesale/Leisure, MICE 商务散客，旅行社，会议会务奖励团Business and Incentive with cocktail 商务及奖励团Business and Incentive with cocktail 商务及奖励团Wholesale/Leisure, MICE 旅行社，会议会务奖励团Wholesale/Leisure, Business Ind.旅行社，商务散客Wholesale/Leisure 旅行社Business, Wholesale/Leisure, MICE and to solicit for RFP 2013 商务散客，旅行社，会议会务奖励团，寻求2013年的酒店RFPBusiness, MICE 商务散客会议会务奖励团Wholesale/Leisure, Business and to solicit for RFP 2013Wholesale/Leisure 旅行社MICE, Business 商务散客,会议会务奖励团Wholesale/Leisure, Business, MICE 商务散客，旅行社，会议会务奖励团Wholesale/Leisure, MICE 旅行社，会议会务奖励团Business, MICE 商务散客,会议会务奖励团June 6月TBCAugust/Sept 8月/9月TBCSept 9月TBCSept 9月TBCOct 10月TBCOct 10月TBCNov 11月TBCNov 11月TBCAnnual Conference & Training (Mandatory) 年度会议及培训（必须参加）Month 月份General Manager Conference 总经理会议Feb 2月DOSM, Revenue & MarCom Conference 市场销售总监，收Feb 2月Director of Finance Conferecne 财务总监会议Mar 3月HR Conferecne 人事总监会议Mar 3月Revenue Meeting 收益会议Sept 9月Dates 日期TBC 待定TBC 待定TBC 待定TBC 待定TBC 待定Location 地点TBC 待定TBC 待定TBC 待定TBC 待定TBC 待定Duration (Days) 天数33333Cost (CNY) 费用10,00010,0008,0008,0008,000Training1OTA Strategy Training 第三方网站战略培训May 5月TBCTBC35,000Remarks:
1. Cost of Trade/Road Show exclude transportation (airfare), accommodation, daily meals and other incidentals 路演/展会的费用不包含交通费（机票），住宿和日常餐费及其它费用
2. Cost of Conference/Training (per person) exclude transportation (airfare), accommodation and other incidental charges.会务/培训（每位）的费用不包含交通费（机票），住宿和日常餐费及其它费用
3. Others than the above Trade and Road Show hotel should plan for sales calls to major feeder markets 除上述以外的路演活动，酒店需在销售拜访计划表中列出
Wanda Hotels&ResortsBack to content tableTraveling Plan 出差计划Jan 1月Date 日期Event 活动Participant/s 参加者Location 地点Objective 目的Cost:费用Participation Fee 参会费Airfare/train 交通费Hotel 住宿费Meal and Others 餐费Total 总计Date 日期Event 活动Participant/s 参加者Location 地点Objective 目的Cost:费用Participation Fee 参会费Airfare/train 交通费Hotel 住宿费Meal and Others 餐费Total 总计Date 日期Event 活动Participant/s 参加者Location 地点Objective 目的Cost:费用Participation Fee 参会费Airfare/train 交通费Hotel 住宿费Meal and Others 餐费Total 总计Feb 2月Mar 3月Apr 4月May 5月Jun 6月 - - - - - - - - - - - - - - - - - -Wanda Hotels&Resorts
Traveling PlanJul 7月Date 日期Event 活动Participant/s 参加者Location 地点Objective 目的Cost:费用Participation Fee 参会费Airfare/train 交通费Hotel 住宿费Meal and Others 餐费Total 总计Date 日期Event 活动Participant/s 参加者Location 地点Objective 目的Cost:费用Participation Fee 参会费Airfare/train 交通费Hotel 住宿费Meal and Others 餐费Total 总计Date 日期Event 活动Participant/s 参加者Location 地点Objective 目的Cost:费用Participation Fee 参会费Airfare/train 交通费Hotel 住宿费Meal and Others 餐费Total 总计Aug 8月Sep 9月Oct 10月Nov 11月Dec 12月 - - - - - - - - - - - - - - - - - -Wanda Hotels&Resorts
Back to content tableRevenueMetricRevPar +/- 5%2011ADRActual2011ActualCritique Sheet 说明表
2012Forecast02012ADRForecast02013Budget02013ADRBudget0Var12 vs 11#DIV/0!Var13 vs 12#DIV/0!2012OccBudget0.0%Critique (complete if cell is YELLOW)请解释，若表格显示黄色MetricDecreasing RevPar and decreasing ADRwith Occ >50%Revpar 下降，ADR下降，且出租率大于50％ProfitMetricDecreasing Rooms margins and IncreasingADR客房利润减少并且ADR上升Decreasing F&B MarginsF&B利润减少Flat or decreasing GOPGOP 持平或降低Var12 vs 11#DIV/0!Var13 vs 12#DIV/0!Critique (complete if cell is YELLOW)请解释，若表格显示黄色2011Actual2012Forecast0002013Budget000Var12 vs 11#DIV/0!#DIV/0!#DIV/0!Var13 vs 12#DIV/0!#DIV/0!#DIV/0!Critique (complete if cell is YELLOW)请解释，若表格显示黄色Wanda Hotels&Resorts
Back to content tableDeductsMetricWages&Salaries increasing more thaninflation by 5%薪资福利合计成本增加超过5％Overhead Department increasing more thaninflation by 5%间接部门费用合计增加超过5％Administration increasing more than inflationby 5%行政费用增加超过5％HR increasing more than inflation by 5%人力资源部门费用增加超过5％S&M increasing more than inflation by 5%市场营销部门费用增加超过5％Repair&Maintenance Cost increasing morethan inflation by 5%物业维护费用增加超过5％Basic Management fee increasing more than5% 基本管理费增加超过5%Energy Cost increasing more than inflationby 5%能源费用增加超过5％FeesMetricBase Fees growing slower or faster thantotal revenue by more than .5% pts基本管理费增长或减少比例大于总收入增长或减少比例的0.5%MetricIncentive Fees growing slower or faster thanGOP by more than .5% pts for properties奖励性管理费增长或减少比例大于经营利润增长或减少比例的0.5%Reference Check TableMetricFee管理集团收费Reserve更新改造2011ActualBase Feegrowth#DIV/0!2011ActualCritique Sheet 说明表
2012Forecast02013Budget0Var12 vs 11#DIV/0!Var13 vs 12#DIV/0!Critique (complete if cell is YELLOW)请解释，若表格显示黄色00#DIV/0!#DIV/0!00#DIV/0!#DIV/0!00#DIV/0!#DIV/0!00#DIV/0!#DIV/0!00#DIV/0!#DIV/0!00#DIV/0!#DIV/0!00#DIV/0!#DIV/0!Total Rev.growth#DIV/0!VarCritique (complete if cell is YELLOW)请解释，若表格显示黄色#DIV/0!IFgrowthGOPgrowthVarCritique (complete if cell is YELLOW)请解释，若表格显示黄色#DIV/0!#DIV/0!#DIV/0!2012Forecast00002013Budget00Critique (complete if cell is YELLOW)请解释，若表格显示黄色
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