专利名称：TARGETED ADVERTISING发明人：LEFEVRE, Chad Andrew申请号：EP12716726.0申请日：20120215公开号：EP2815584A1公开日：20141224
摘要：A method and apparatus for serving targeted advertising to a user via a userdevice are described including receiving content provided by a content provider,rendering the provided content, viewing a commercial, wherein the commercial wasspliced into the content based on a default commercial selection algorithm at acommercial break, determining if the user wants to rate the commercial, accepting theuser's rating of the commercial if the user wants to rate the commercial andcommunicating the user's rating of the commercial to the content provider.
申请人：Thomson Licensing
地址：1-5, rue Jeanne d'Arc 92130 Issy-les-Moulineaux FR
国籍：FR
代理机构：Huchet, Anne
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