三一重工

三一是中国最大、全球第六的工程机械制造商。近年来，三一连续获评为中国企业500强、工程机械行业综合效益和竞争力最强企业、福布斯“中国顶尖企业”、中国最具成长力自主品牌、中国最具竞争力品牌、中国工程机械行业标志性品牌、亚洲品牌50强。

一. 产品范围

采矿市场: 1.起重机(履带起重机,卡车) 2.(车装)混凝土泵 3.混凝土配

料厂 4.沥青拌合厂 5.传送带 6.沥青摊铺机 7.平地机

软岩市场: 1.挖掘 2.连续采煤机 3.煤矿用混凝土泵 4.煤炭装卸机 .5联合采煤机组 6.煤炭运输单位 7.连续采煤机

二. 近10年经济增长

三一重工（亿） 毛利率 净资产收益率 2001 34.98 2002 51.09 44.53 2003 41.13 19.1 2004 32.13 17.17 2005 35.01 11.83 2006 35.83 24.97 2007 34.56 43.49 2008 29.96 21.73 2009 32.34 34.09

三.业务组合

问题型业务——它是指处在高增长率、低市场份额象限内的产品群 明星型业务——它是指处于高增长率、高市场占有率象限内的产品群 “现金牛”业务——它是指处于低增长率、高市场占有率象限内的产品群

四.经营模式

在本土市场供应商的竞争中，三一享受价格优势，并凭借这一优势此与全球一流的贸易对手竞争。通过扩展销售以及售后服务网络来培养属于自己公司的销售群体，尤其是在一些海外的发展中国家。不断地调整自己的产品范围以应对需求不断增长的市场，在发展中以及发达国家中都扩展自己的业务。

Sany

Sany is the largest construction machinery manufacturer in China and sixth of the global. In recent years, Sany continuous ranked as The Top 500 Chinese Enterprises, The Most Integrated Benefits and the most competitive enterprises in Engineering Machinery Industry, Forbes \"Top Chinese Enterprises\Most Competitive Brands, China Construction Machinery Industry iconic Brand, and Asian Brand Top 50.

一．Product portfolio

Mining market：1.cranes(crawlers, truck cranes) 2.(truck mounted)concrete pumps 3.concrete batching plants 4.asphalt batching plants 5.rollers 6.asphalt pavers 7.motor graders Softrock market:1. Road headers 2.Continuous mining machines 3.Coal mine used concrete pumps 4.Coal loading machine 5.Combined coal mining units 6.Coal mining transportation units 7.Continuous miner

二．The Economic Growth in recent 10 years

SANY（One hundred million） rate of gross profit return on net equity 2001 34.98 2002 51.09 44.53 2003 41.13 19.1 2004 32.13 17.17 2005 35.01 11.83 2006 35.83 24.97 2007 34.56 43.49 2008 29.96 21.73 2009 32.34 34.09

三. Business Portfolio

Problems in business -- it is at a high rate of growth, low market share

within the quadrant products group

Star Business -- it is in a high growth rate, high market share within the quadrant products group

“Cash cow” business -- it is in low growth, high market share within the quadrant products group

四．Business model

Enjoying price premium among local peers’ offering while fighting global tier 1 competitors through. Lower price and similar quality, expansion of sales and service networks to foster sales, esp. in developing oversea markets. Rapid re-shaping of product portfolio to meet demands of new booming market segments, expanding into both developed and developing oversea markets.