(一)
We can make mistakes at any age. Some mistakes we make are about money. But most mistakes are about people. “Did Jerry really care when I broke up with Helen?”“When I got that great job, did Jim really feel good about it, as a friend? Or did he envy my luck?”When we look back, doubts like these can make us feel bad. But when we look back,it’s too late.
Whydowegowrongaboutourfriends—orourenemies?Sometimeswhatpeoplesayhidestheirrealmeaning.Andifwedon’treallylistenwemissthefeelingbehindthewords.Supposesomeonetellsyou,“You’realuckydog.”that’sbeingfriendly.But“luckydog”?There’sabitofenvyinthosewords.Maybehedoesn’tseeithimself.Butbringinginthe“dog”bitputsyoudownalittle.Whathemaybesayingisthathedoesn’tthinkyoudeserveyourluck.“Justthinkofallthethingsyouhavetobethankfulfor”isanothernoisethatsaysonethingandmeansanother.Itcouldmeanthatthespeakeristryingtogetyoutoseeyourproblemaspartofyourlifeasawhole.Butishe?Wrappedupinthisphraseisthethoughtthatyourproblemisn’timportant.It’stellingyoutothinkofallthestarvingpeopleintheworldwhenyouhaven’tgotadateforSaturdaynight.Howcanyoutelltherealmeaningbehindsomeone’swords?Onewayistotakeagoodlookatthepersontalking.Dohiswordsfitthewayhelooks?Doeswhathesaysagreewiththetoneofvoice?Hisposture?Thelookinhiseyes?Stopandthink.Theminuteyouspendthinkingabouttherealmeaningofwhatpeoplesaytoyoumaysaveanothermistake.26.Thefirstparagraphtellsusthat______.A.peoplenevermakemistakesthroughouttheirlives.B.mostpeoplemakemistakesconcerningmoney.C.itisimpossibleforustofailtounderstandfriends.D.itisverycommonforustotrustawrongfriend.27.Whatdothewords“reallylisten”(Para.2)mostprobablymean?A.listencarefullyB.listenattentivelyC.doubtthewordsD.discoverthehiddenmeaning28.InPara.2thephrase“aluckydog”is_______.A.appreciativeB.derogatoryC.admirableD.detached29.By“tothinkofallthestarvingpeopleintheworldwhenyouhaven’tgotadateforSaturdayNight”(Para.3)theauthormeans________.A.youshouldcareaboutthepoorpeopleintheworldB.youcaretoomuchaboutyourselfC.youarenotsadcomparedwiththosesufferingfromhungerD.youareunhappycomparedwiththemiserablepeople30.Thebesttitleforthepassageis“_______”.A.AcceptingwhatpeoplesayB.DoubtingotherswhilelisteningC.TellingthetruthbeyondwordsD.Discoveringthereasonsformistakes(二)
Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years, until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-good chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.
PearsonfacedabattleoverthefutureoftheSparrowbrand.Thechain’sownernowfavoredre-brandingSparrowasMarcy’srestaurants.Pearsonresisted,arguingforanadvertisingcampaigndesignedtoconvincecustomersthatvisitstoSparrowrestaurantswerefun.Suchanattempttoestablishapositiverelationshipbetweenacompanyandthegeneralpublicwasunusualforthattime.Pearsonstronglybelievedthatnumberswerethekeytosuccess,ratherthancustomers’spendingpower.Finally,theowneracceptedhisidea.Thecampaignitselfchangedthetraditionaladvertisingstyleofthefast-foodindustry.TheTVadsofSparrowfocusedonentertainmentandfeaturedoriginalsongsperformedbyavarietyofstars.Insteadofshowingthesuperiorityofaspecificproduct,theintentionwastoputSparrowintheheartsofpotentialcustomers.PearsonalsomadeotherdecisionswhichhebelievedwouldcontributetothenewSparrowimage.Forexample,heofferedtolowertherentofanyrestaurantswhichachievedacertainincreaseintheirturnover.Theseeffortspaidoff,andSparrowsoonbecameoneofthemostsuccessfulfast-foodchainsintheregionswhereitoperated.31.TheSparrowmenuhadtobeimprovedbecause_______.A.thenumberofitscustomerswasdecreasingB.itscustomersfoundthefoodunhealthyC.itwasinneedoffinancialsupportD.morefast-foodconceptsreachedthemarket32.Thephrase“tobuildupitsmarketshare”inPara.2means“______”A.toincreasethenumberofcustomersB.toconstructmoreproductivemarketsC.toinvestmoremoneyinfast-foodrestaurantsD.tobuildmorenewrestaurants33.WhatwasthenewconceptofPearson’sadvertisingcampaign?A.Tobuildagoodrelationshipwiththepublic.B.Tolearnaboutcustomers’spendingpower.C.TostressthetraditionsofSparrow.D.ToturnSparrowintoanewbrand.34.TheTVadsofSparrowintendedto_______.A.influencetheeatinghabitsoftheaudienceB.amusetheaudiencewithoriginalsongsC.changethepeople’sviewsofpopstarsD.impressthepotentialcustomers35.InordertoimprovethenewSparrowimage,Pearsonalso_____.A.managedtopayoffSparrow’sdebtsB.helpedtotakeoveranewcompanyC.decreasedthecostofthefast-foodrestaurantsD.increasedtheturnoverofthefast-foodrestaurants非选择题部分注意事项:用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上。第四节:填空题(本大题共 5 小题,每小题 1 分,共 5 分)
36.AccordingtoChomsky,studentsshouldbeallowedtocreatetheirownsentencesbasedontheirunderstandingofcertain_______.37.Inlanguageclass,thelearnerswhocanremembernewwordsbetterwhentheycanseehowthewordsarewrittenorspelledarecalled______learners.38.Socio-constructivisttheorybelievesthatlearningisbestachievedthroughthe______interactionbetweentheteacherandthelearnerandbetweenlearners.39.Inorderforcollectionsofsentencesorutterancestosucceedeffectively,thediscourseneedstobeorganizedorconductedinsuchawaythatitwillbesuccessful.InwrittenEnglishthiscallsforbothcoherenceand_______.40.Ataskcanholddifferentmeaningsfordifferentpeople.Clark,ScarinoandBrownellbelievethatataskcanholdfourmaincomponents:apurpose,acontext,a______andaproduct.第五节:翻译题(本大题共6小题,共10分)把下面的句子翻译成英文。(每小题各1分,共5分)41.这位演员直到获了奖才出名。42.李明问我今天是否有空。43.生活总是呈现给孩子们新的东西。44.你没有看那部电影真是太遗憾了。45.我唯一没有带他去过的地方就是屋里。把下面短文翻译成中文。(5 分)
46. Ideally, a teacher should be able to attain his/ her professional competence after some period of practice and reflection. However, professional competence as an ultimate goal does not seem to have an end. With the ever-changing needs of the society, of education, of students,and of the teaching requirements, one must keep on learning, practicing and reflecting.Actually professional competence is “a moving target or horizon, towards which professionals travel all their professional life but which is never finally attained. ”第六节:简答题(本大题共 3 小题,每小题 5 分,共 15 分)
47.简述《全日制义务教育英语课程标准》所倡导的学习策略的定义及其四个支策略。48.简述交际教学法的主要观点。49.在英语课堂教学中,教师可采用图表方式训练学生的思维与表达能力。请列举5种。第七节:设计题(本大题共15分,用英语作答)50.教学设计:请根据八年级上册Howoftendoyouexercise?单元中的听说板块做教学设计。第50图内容包括以下要点:(1)培养学生听力理解和口语表达的能力;(2)包括教学目标、教学重点、教学难点、教学过程、作业布置、板书设计及设计后的反思;(3)用全英文书写。第八节:书面表达(本大题10分)51.假如你是王凯,是某大学即将毕业的四年级学生,在网上得知了Prof.Robinson正在招收研究生,对他的研究非常感兴趣,打算报考他的研究生。请根据下表所列出的要点给Prof.Robinson写一封英文申请信。要求:1.文章必须包括所有要点。2.字数:100字左右。信的开头与结尾已写好,不计入总词数。不可逐条翻译,要求表达连贯、自然、语言得体。DearProf.Robinson,IamaseniorstudentfromXXXUniversity…_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________YourssincerelyWangKai第九节:写作(本大题10分)52.以Myviewonmobilephonedictionary为题,写一篇120-150词的英文作文。
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