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SOCIAL MEDIA MOOD PROCESSING FOR CUSTOMER RELATION

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专利内容由知识产权出版社提供

专利名称:SOCIAL MEDIA MOOD PROCESSING FOR

CUSTOMER RELATIONSHIP MANAGEMENT(CRM)

发明人:Vladyslav Kulchytskyy,Filipe Guerra申请号:US14825136申请日:20150812

公开号:US20170046719A1公开日:20170216

专利附图:

摘要:Embodiments of the invention provide a method, system and computerprogram product for social media mood processing in a customer relationship

management (CRM) application. In an embodiment of the invention, a method for socialmedia mood processing in a CRM application includes establishing a communicativeconnection between a CRM application executing in memory of a host computing systemand one or more different feeds of respectively different social media Web sites over acomputer communications network. The method also includes monitoring different postsin each of the social media Web sites to detect an association with a specified keyword.Finally, the method includes responding to a detection of a post with the specifiedkeyword, by parsing the detected post to determine if the detected post is negative innature and if so, identifying an author of the detected post and creating an action in theCRM application for the author.

申请人:SugarCRM Inc.

地址:Cupertino CA US

国籍:US

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